Vol. 16 No. 2 (2022)

Published: 2022-08-20

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e- ISSN: 2539-4088 Printed ISSN: 1900-6608
Editor: Amaimen Guillén Pacheco
Start: 2007 (ROAD)
Periodicity: Semi-annual
Country: Colombia
Language: Spanish / English
DOI: https://doi.org/10.22490/issn.2539-4088

The journal Publicaciones e Investigación is an open-access scientific publication edited by Escuela de Ciencias Básicas, Tecnología e Ingeniería – ECBTI de la Universidad Nacional Abierta y a Distancia UNAD. Published twice a year, its aim is to facilitate the dissemination of scientific knowledge on topics related to different areas of engineering at both the national and international levels. All articles undergo a double-blind peer review process conducted by experts in the relevant fields.

Publicaciones e Investigación is indexed in: MIAR, DOAJ, WorldCat, Bielefeld Academic Search Engine, Latindex, and Dialnet.

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Digital marketing strategies in customer relationship management (CRM) in pymes companies in Tabasco, Mexico

Jorge Rebollo Meza, Aída Dinorah García Alvarez, Bitia Sarid Altonar De La Cruz

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DOI: https://doi.org/10.22490/25394088.5798

Ejidal communities of southern Mexico. Case study

Tila Gabriela Reyes Acosta, Minerva Camacho Javier

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DOI: https://doi.org/10.22490/25394088.5804

The importance of using demolition concrete for the manufacture of new concrete

Sandra Pinzon Galvis, Cesar Alfonso Defrancisco Larrañaga

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DOI: https://doi.org/10.22490/25394088.5866

The promotion of mobile applications, as a sales strategy and customer loyalty to achieve efficiency and competitiveness in companies during the post-covid period

María del Carmen Hernández Chablé , Aída Dinorah García Álvarez, Fabiola Itzel Ortiz Martínez

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DOI: https://doi.org/10.22490/25394088.6199

Quality in customer service

Rosa del Carmen Sanchez Trinidad, Rodolfo Soto Pérez, Raymundo Márquez Amaro, Rocío del Carmen Castillo Méndez, Samantha Sánchez Cruz, Antonio Aguirre Andrade, Adriana del Carmen Sánchez Trinidad, Levit Emmanuel de los Santos Colorado, Wilber de Dios Domínguez

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DOI: https://doi.org/10.22490/25394088.6209

Accounting, effective development within microenterprises

Vasti Yamileth López López

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DOI: https://doi.org/10.22490/25394088.6211

Influence of job satisfaction on productivity

Eloísa Janett García-Martinez, Aída Dinorah García Álvarez, Rosario Del Carmen Suárez Jiménez

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DOI: https://doi.org/10.22490/25394088.6213

Inventories, impact on the economic growth of companies

Cindy Kristeel López López

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DOI: https://doi.org/10.22490/25394088.6214

General aspects of internal forced displacement

Virginia Raymundo Raymundo

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DOI: https://doi.org/10.22490/25394088.5813

Accounting systems, effective implementation within microenterprises

Aidy Nicole Baez Hernández

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DOI: https://doi.org/10.22490/25394088.6201

Learning capacity for high organizational performance

Gladys Elena Mateos Gutierrez , Aída Dinorah García Álvarez, Cristel del Carmen Plata Domínguez

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DOI: https://doi.org/10.22490/25394088.6202

Internal audit, effectiveness in the detection of errors in the companys

Jacqueline León Zapata

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DOI: https://doi.org/10.22490/25394088.6208

The auditor as a protective subject of the economic interests of companies

Daymili Cecilia Hernández Hernández

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DOI: https://doi.org/10.22490/25394088.6212

The Influencers in consumer purchasing decision-making

Gloria Guadalupe Aguilar Alejandro, Ramon Neme Everardo

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DOI: https://doi.org/10.22490/25394088.5949

Use of technological tools for the development of interactivity as a key competence in university students

Rocío del Carmen Castillo Méndez, Antonio Aguirre Andrade, Rosa del Carmen Sanchez Trinidad, Wilber de Dios Domínguez, Raymundo Márquez Amaro, Samantha Sánchez Cruz, Adriana del Carmen Sánchez Trinidad

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DOI: https://doi.org/10.22490/25394088.6203

Impact of Covid-19 on the students of the Popular University of Chontalpa (IM-COVID-UPCH)

Antonio Aguirre Andrade, Rosa del Carmen Sanchez Trinidad, Samantha Sánchez Cruz, Rocío del Carmen Castillo Méndez, Wilber de Dios Domínguez, Raymundo Márquez Amaro, Adriana del Carmen Sánchez Trinidad

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DOI: https://doi.org/10.22490/25394088.6207

Vol. 16 No. 2 (2022)

Content Table

Digital marketing strategies in customer relationship management (CRM) in pymes companies in Tabasco, Mexico

Ejidal communities of southern Mexico. Case study

The importance of using demolition concrete for the manufacture of new concrete

The promotion of mobile applications, as a sales strategy and customer loyalty to achieve efficiency and competitiveness in companies during the post-covid period

Quality in customer service

Accounting, effective development within microenterprises

Influence of job satisfaction on productivity

Inventories, impact on the economic growth of companies

General aspects of internal forced displacement

Accounting systems, effective implementation within microenterprises

Learning capacity for high organizational performance

Internal audit, effectiveness in the detection of errors in the companys

The auditor as a protective subject of the economic interests of companies

The Influencers in consumer purchasing decision-making

Use of technological tools for the development of interactivity as a key competence in university students

Impact of Covid-19 on the students of the Popular University of Chontalpa (IM-COVID-UPCH)

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