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Vol. 13 No. 2 (2024)
Published 2024-08-10
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Artículo de Investigación

Strategic management of chocolate exports in the Chinese market

DOI: https://doi.org/10.22490/25392786.8038
Darling Nathali Gómez Ospina Fundación Universitaria Internacional de la Rioja
Lina Rosenda Bonilla Rueda Fundación Universitaria Internacional de la Rioja
Yulieth Marcela Córdoba Buriticá Fundación Universitaria Internacional de la Rioja
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Introduction: The Colombian chocolate industry has identified the Chinese market as a potential platform to increase its competitiveness and growth. This research addresses the period between 2018 and 2022, with the aim of analyzing how various factors have facilitated the expansion of Colombian chocolate exports to China. The main purpose of this research is to provide a comprehensive understanding of the opportunities that Colombian chocolate offers in the Chinese market. Methodology: From a qualitative approach, this work uses an exhaustive analysis to evaluate the strategic opportunities that could improve the presence of Colombian chocolate in China during the mentioned period. Results: The results underline the growing importance of Colombian chocolate exports to China, which have redefined trade relations between both countries. An increase in trade relations and an adaptive approach to a global market are evident. The adoption of differentiated strategies and the formation of strategic alliances are essential to guarantee effective cultural and legal adaptation.

keywords: manage, international trade, consumer, market, China, Colombia
license

Copyright (c) 2024 Revista Estrategia Organizacional

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

COPYRIGHT AND OPEN ACCESS POLICY  

Journal

The journal provides immediate open access to its content, based on the principle of giving the public free access to research and contributing to a greater global exchange of knowledge.

Therefore, it publishes under the Creative Commons 4.0 Attribution – Non-Commercial - Share-alike (BY-NC-SA) license: Commercial use of the original work or of possible derived works is not allowed, the distribution of which must be performed with a license equal to that which regulates the original work. To see more go to: http://creativecommons.org/licenses/by-nc-sa/4.0/

The journal allows self-archiving after publication with the version edited by the journal, both on personal websites and institutional repositories of the same area of knowledge, as long as the journal is directly cited and the URL leading to the article is given in the journal's Web space. The journal does not request any kind of forfeit of the managed content.

For all management, the Revista Estrategia Organizacional adheres to the COPE Code of Conduct for Journal Editors along with some COPE Best Practices Guidelines. The journal’s Code of Ethics can be found at:

http://selloeditorial.unad.edu.co/images/Documentos/OJS/ECACEN/C%C3%B3digo_de_%C3%A9tica.pdf   

Author

The content of the article must be unpublished, it must not be in the process of evaluation by another institution, it must not have been distributed to third parties, there must be no legal or contractual limitation that prohibits the author from authorizing the use of their work in open access and in printed or digital form.

Obtaining reproduction rights for all graphical material (tables, figures, diagrams, photographs) is the responsibility of the authors. Therefore, they must send authorizations for the publication and use of this material.

Each author must sign the ‘Copyright Transfer Agreement’, transferring the rights to Universidad Nacional Abierta y A Distancia (UNAD) and the Revista Estrategia Organizacional.

The authors of the articles selected for publication must read and know the journal's code of ethics. In all cases, the Editor and Editorial Committee declare that the opinions expressed are the sole responsibility of the authors.

Preservation policy

Our journal preserves files through the servers of the UNAD newspaper library with the OJS platform. It has the PKP PLN tool that allows preserving the content of the journal regardless of where it is hosted. Thanks to the LOCKSS Private Network. The information can be expanded at: https://pkp.sfu.ca/2016/08/08/pkp-lockss-pln-update

Additionally, the journal has OAI-PMH interoperability protocols: Open Archives Initiative-Protocol for Metadata Harvesting. Details can be found at the following link: https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/oai.

How to Cite
Gómez Ospina, D. N., Bonilla Rueda, L. R., & Córdoba Buriticá, Y. M. . (2024). Strategic management of chocolate exports in the Chinese market. Revista Estrategia Organizacional, 13(2), 143-161. https://doi.org/10.22490/25392786.8038
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