Digitization for small and medium-sized firms
The objective of this article is to know the profitability of the implementation of a loyalty app. This application will offer in Galicia, a region in northwestern Spain, a tool for small and medium enterprises, which have more difficulties to perform a complete digitization of their business, to retain and attract customers in a world in continuous change and technological challenges; and in turn a benefit to consumers, with which they can make their purchases having an added value. To do this, a feasibility analysis will be conducted for the development of a business, making a complete financial projection of 5 years. The results indicate that the project is profitable and worthwhile.
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