Implementación de tecnología NFC en el canal HORECA: sostenibilidad, fidelización y definición del perfil del usuario

Raúl  Robles-Iglesias; Antonio  Cruz Nagy; Raquel  Fernández-González; Sofia  Yaringaño Rivera; Félix  Puime-Guillén

doi:10.22490/25392786.6106

Vol. 11 No. 2 (2022)

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2022-07-17

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Implementation of NFC technology in the HORECA channel

DOI: https://doi.org/10.22490/25392786.6106

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Artículo de Investigación

Raúl Robles-Iglesias Centro de Investigaciones Científicas Avanzadas (CICA) https://orcid.org/0000-0002-6077-8194

Antonio Cruz Nagy Universidade da Coruña https://orcid.org/0000-0002-4941-7048

Raquel Fernández-González Universidade de Vigo https://orcid.org/0000-0001-5356-2793

Sofia Yaringaño Rivera Universidade da Coruña https://orcid.org/0000-0003-3640-5934

Félix Puime-Guillén Universidade da Coruña https://orcid.org/0000-0001-7341-9134

Achieving an inclusive digital and sustainable transition incorporating all agents of society is one of the most significant challenges facing contemporary societies. However, in the last decade, initiatives that seek to increase sustainability through new technologies have multiplied. This article will analyze the creative process and the results of using FastVisit, an application for the hospitality industry that replaces paper tickets with electronic ones. In addition, this technology records the consumption profile of customers. The results show the application's effectiveness for adopting new technologies in small and medium-sized enterprises and digital migration.

HORECA, Sustainability, Online ticketing, NFC technology, Spain, management

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Robles-Iglesias, R. ., Cruz Nagy, A. ., Fernández-González, R., Yaringaño Rivera, S. ., & Puime-Guillén, F. . (2022). Implementation of NFC technology in the HORECA channel: sustainability, loyalty and user profile definition. Revista Estrategia Organizacional, 11(2), 9-24. https://doi.org/10.22490/25392786.6106

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Implementation of NFC technology in the HORECA channel

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