Implementación de tecnología NFC en el canal HORECA: sostenibilidad, fidelización y definición del perfil del usuario

Raúl  Robles-Iglesias; Antonio  Cruz Nagy; Raquel  Fernández-González; Sofia  Yaringaño Rivera; Félix  Puime-Guillén

doi:10.22490/25392786.6106

Vol. 11 No. 2 (2022)

Published 2022-07-17

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Artículo de Investigación

Implementation of NFC technology in the HORECA channel

DOI: https://doi.org/10.22490/25392786.6106

Raúl Robles-Iglesias Centro de Investigaciones Científicas Avanzadas (CICA)

Antonio Cruz Nagy Universidade da Coruña

Raquel Fernández-González Universidade de Vigo

Sofia Yaringaño Rivera Universidade da Coruña

Félix Puime-Guillén Universidade da Coruña

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Abstract
References

Achieving an inclusive digital and sustainable transition incorporating all agents of society is one of the most significant challenges facing contemporary societies. However, in the last decade, initiatives that seek to increase sustainability through new technologies have multiplied. This article will analyze the creative process and the results of using FastVisit, an application for the hospitality industry that replaces paper tickets with electronic ones. In addition, this technology records the consumption profile of customers. The results show the application's effectiveness for adopting new technologies in small and medium-sized enterprises and digital migration.

keywords: HORECA, Sustainability, Online ticketing, NFC technology, Spain, management

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How to Cite

Robles-Iglesias, R. ., Cruz Nagy, A. ., Fernández-González, R., Yaringaño Rivera, S. ., & Puime-Guillén, F. . (2022). Implementation of NFC technology in the HORECA channel: sustainability, loyalty and user profile definition. Revista Estrategia Organizacional, 11(2), 9-24. https://doi.org/10.22490/25392786.6106

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