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Organizational culture strategies in micro-enterprises
Introduction: The objective of this research is to determine the level of Organizational Culture (OC) of micro and small businesses in the municipality of Ahuacatlán, Nayarit, Mexico. Methodology: The methodology used was quantitative with a descriptive and quasi-experimental design. The subjects of the study were men and women entrepreneurs and personnel working in these companies. The sample was 78 out of a total of 400 records that the Directorate of Economy and Social Development of said municipality has. The instrument applied was the Spanish adaptation of the instrument on organizational culture by Denison (2010). Results: The results showed that the Organizational Culture of micro and small businesses in Ahuacatlán, Nayarit is 50% complete, that is, they are halfway to achieving an efficient OC, in such a way that it can guarantee the proper functioning and success of the operations carried out by the work team. Likewise, a third of the entities show a great apathy regarding the activities that a strong CO implies, and the latter may be where the work is focused to make known the benefits of having a strong organizational culture. The dimensions with the greatest strengths were adaptability and mission, where the entities express strength in the ability to adapt to
changes and market needs, as well as clarity in the company’s objectives and goals.
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