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Big Data and personal freedom
In the current business scenario, people talk about Big Data because of the vast utilitarian value that this set of tools has for organizations. Big Data is a term that describes the large volume of data, both structured and unstructured, that floods businesses on a daily basis. It is not the amount of data that is important, the importance of Big Data is what organizations do or can do with the data, better decisions and strategic business moves and included limit the personals liberties.
The purpose of this article was to confirm from the different theoretical postulates how Big data is an essential tool to increase the competitive advantage of the organization. In keeping with the purpose of this paper, the development of the document focused on showing how the massive use of Big Data has been becoming a very effective way for some leading companies to outperform their peers in the market. In most industries, both established competitors and new entrants are leveraging data-driven strategies to innovate, compete and capture value, and increase big data bases about of personal information of the common people. Based on the above considerations, the study was approached methodologically as a type of desk research with a qualitative approach.
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