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Vol. 11 No. 2 (2022)
Published 2022-07-18
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Artículo de Investigación

Big Data and personal freedom

DOI: https://doi.org/10.22490/25392786.6117
Henry Hurtado Bolaños Universidad Pontificia Bolivariana
Elkin Fabián Tascón Giraldo Universidad de Chicago
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In the current business scenario, people talk about Big Data because of the vast utilitarian value that this set of tools has for organizations. Big Data is a term that describes the large volume of data, both structured and unstructured, that floods businesses on a daily basis. It is not the amount of data that is important, the importance of Big Data is what organizations do or can do with the data, better decisions and strategic business moves and included limit the personals liberties.

The purpose of this article was to confirm from the different theoretical postulates how Big data is an essential tool to increase the competitive advantage of the organization.  In keeping with the purpose of this paper, the development of the document focused on showing how the massive use of Big Data has been becoming a very effective way for some leading companies to outperform their peers in the market. In most industries, both established competitors and new entrants are leveraging data-driven strategies to innovate, compete and capture value, and increase big data bases about of personal information of the common people.   Based on the above considerations, the study was approached methodologically as a type of desk research with a qualitative approach.

keywords: Bigdata, competitive adventage, personal freedom, management
license

Copyright (c) 2022 Revista Estrategia Organizacional

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

COPYRIGHT AND OPEN ACCESS POLICY  

Journal

The journal provides immediate open access to its content, based on the principle of giving the public free access to research and contributing to a greater global exchange of knowledge.

Therefore, it publishes under the Creative Commons 4.0 Attribution – Non-Commercial - Share-alike (BY-NC-SA) license: Commercial use of the original work or of possible derived works is not allowed, the distribution of which must be performed with a license equal to that which regulates the original work. To see more go to: http://creativecommons.org/licenses/by-nc-sa/4.0/

The journal allows self-archiving after publication with the version edited by the journal, both on personal websites and institutional repositories of the same area of knowledge, as long as the journal is directly cited and the URL leading to the article is given in the journal's Web space. The journal does not request any kind of forfeit of the managed content.

For all management, the Revista Estrategia Organizacional adheres to the COPE Code of Conduct for Journal Editors along with some COPE Best Practices Guidelines. The journal’s Code of Ethics can be found at:

http://selloeditorial.unad.edu.co/images/Documentos/OJS/ECACEN/C%C3%B3digo_de_%C3%A9tica.pdf   

Author

The content of the article must be unpublished, it must not be in the process of evaluation by another institution, it must not have been distributed to third parties, there must be no legal or contractual limitation that prohibits the author from authorizing the use of their work in open access and in printed or digital form.

Obtaining reproduction rights for all graphical material (tables, figures, diagrams, photographs) is the responsibility of the authors. Therefore, they must send authorizations for the publication and use of this material.

Each author must sign the ‘Copyright Transfer Agreement’, transferring the rights to Universidad Nacional Abierta y A Distancia (UNAD) and the Revista Estrategia Organizacional.

The authors of the articles selected for publication must read and know the journal's code of ethics. In all cases, the Editor and Editorial Committee declare that the opinions expressed are the sole responsibility of the authors.

Preservation policy

Our journal preserves files through the servers of the UNAD newspaper library with the OJS platform. It has the PKP PLN tool that allows preserving the content of the journal regardless of where it is hosted. Thanks to the LOCKSS Private Network. The information can be expanded at: https://pkp.sfu.ca/2016/08/08/pkp-lockss-pln-update

Additionally, the journal has OAI-PMH interoperability protocols: Open Archives Initiative-Protocol for Metadata Harvesting. Details can be found at the following link: https://hemeroteca.unad.edu.co/index.php/revista-estrategica-organizacio/oai.

How to Cite
Hurtado Bolaños, H., & Tascón Giraldo, E. F. . (2022). Big Data and personal freedom. Revista Estrategia Organizacional, 11(2), 109-126. https://doi.org/10.22490/25392786.6117
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