Published 2018-07-13
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Artículo de Investigación

La perspectiva de los negocios inclusivos como una alternativa al desarrollo de organizaciones competitivas desde la óptica del desarrollo de negocios sociales en Altos de Cazucá. Consideraciones básicas

DOI: https://doi.org/10.22490/25392786.2447
Ariel Alfonso Reyes Castro
Este artículo de reflexión parte del análisis del papel social, económico y sustentable que las organizaciones deben cumplir en el entorno en el que interactúan. Algunos teóricos han buscado desarrollar mecanismos que permitan conciliar estos intereses con el desarrollo de una ciudadanía corporativa global. Considerando dicha perspectiva, han surgido muchos instrumentos que buscan integrar el quehacer actual de la organización con el desarrollo de políticas y mecanismos que contribuyan a procesos asociados a la rendición de cuentas de sus actuaciones, de manera transparente e integra. Esta concepción tácitamente integra herramientas como el global compact, la incorporación del GRI al know how de la organización y el concepto de negocios desde la base de la pirámide. El objetivo del proyecto es exponer el impacto que los negocios inclusivos pueden llegar a tener, de hacerse realidad, en el análisis de la realidad holística de Altos de Cazucá. Específicamente en el desarrollo de estrategias de doble ciclo que permitan cimentar la competitividad de las firmas en un entorno cada vez más exigente y complejo, a la par de mejorar el nivel de vida de una población que tiene los niveles de desarrollo humano más bajos del país.
keywords: negocios inclusivos, sustentabilidad organizacional, base de la pirámide, pacto global
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How to Cite
Reyes Castro, A. A. (2018). La perspectiva de los negocios inclusivos como una alternativa al desarrollo de organizaciones competitivas desde la óptica del desarrollo de negocios sociales en Altos de Cazucá. Consideraciones básicas. Revista Estrategia Organizacional, 6(1), 12-25. https://doi.org/10.22490/25392786.2447
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