Este artículo pretende presentar los resultados obtenidos en el proyecto de investigación titulado Plan prospectivo y estratégico del programa de administración de empresas de la Universidad Nacional Abierta y a Distancia -UNAD al año 2019, que fue desarrollado por el grupo de investigaciones y estudios prospectivos y estratégicos (GIEPE)4 y que tiene por objetivo construir el escenario apuesta del programa de administración de empresas de la Escuela de Ciencias Administrativas, Contables, Económicas y de Negocios - ECACEN, para lo cual se fundamentó teórica, conceptual y metodológicamente de la prospectiva estratégica y específicamente del «Modelo Básico» de la prospectiva estratégica. Por último se presentará el escenario apuesta el cual se denominó: Programa Integral y para lograrlo se formulo un plan prospectivo y estratégico con cinco grandes estrategias: Excelencia docente, Ciencia, tecnología e innovación, Investigación y desarrollo tecnológico, acreditación de alta calidad e internacionalización.
keywords:
prospectiva estratégica, modelo prospectivo, escenario, administración
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