Visitador médico virtual: una ventana estratégica para el desarrollo del mercado farmacéutico

José Eustaquio Palma Rojas; Marelbis Xiomara Arregocés Vanegas

doi:10.22490/25392786.1219

Vol. 1 No. 1 (2012)

Published

2012-12-15

PDF (Spanish)

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Palma Rojas, J. E., & Arregocés Vanegas, M. X. (2012). Visitador médico virtual: una ventana estratégica para el desarrollo del mercado farmacéutico. Revista Estrategia Organizacional, 1(1), 125-133. https://doi.org/10.22490/25392786.1219

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Visitador médico virtual: una ventana estratégica para el desarrollo del mercado farmacéutico

DOI: https://doi.org/10.22490/25392786.1219

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Artículo

José Eustaquio Palma Rojas

Marelbis Xiomara Arregocés Vanegas

A medical details is successful to the extent that visitor gets the doctor takes the products that his laboratory promoted and offered. Given that technological advances around the world provide access to information related to diversity of products and services, there is the possibility of adopting the figure of the virtual health visitor to provide the community of doctors access to the knowledge of new products and updating existing ones. This research, inside of subject area globalization and development company, seeks to determine the ideal characteristics of a combination of online services and personal attention, that contributes to operational effectiveness of the drug companies, that increase the coverage, low marketing expenses and training to medical strategies for market development. The study, conducted in the cities of Barranquilla and Riohacha by means of survey to 133 doctors, is a quantitative-descriptiveexploratory study, projected to the implementation of the virtual medical detail as a strategy for the promotion and development of the pharmaceutical market.

Market development, rating service of medical detail, strategic window, use of the service, overall satisfaction, satisfaction attributes.

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Campinelli, A. (2007). Comercio electrónico. Recuperado de http://www.monografias.com/trabajos12/monogrr/monogrr.shtml

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Homs, C. (2003). La tecnología de la información: herramienta esencial para gestionar la productividad. En VII Jornada EUROCOM-2BDigital: Internet como una herramienta de negocio en la empresa (2002: Barcelona). Recuperado de http://www.uoc.edu/symposia/euroecom/esp/art/homs0203/homs0203.html

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Visitador médico virtual: una ventana estratégica para el desarrollo del mercado farmacéutico

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