Vol. 17 No. 2 (2023)
Published
2023-07-15
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Factors that influence impulsive purchases in young university students of the DACEA

DOI: https://doi.org/10.22490/25394088.6827
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Artículo original
Ramón Neme Everardo Universidad Juárez Autónoma de Tabasco https://orcid.org/0000-0003-0579-7672
José Luis Suárez Peralta Universidad Juárez Autónoma de Tabasco https://orcid.org/0009-0001-8651-8323

Every time a product is bought in an unpremeditated way, it can be an impulse purchase and regardless of the monetary expense that purchase can influence. Currently, going to a store is no longer a matter of necessity, it is considered satisfaction to go to see for pure pleasure or spend time visiting the stores, it is there where the impulse purchase occurs, in which it originates because a specific product I call the person's attention and they go through a process in which they finally buy it, even though they don't need it as such, but because they saw it as attractive.

This research seeks to identify the factors that influence impulse purchases in young university students from DACEA to find out how they behave when they see certain products and what causes them to buy them. Which mostly young people are those who have a greater inclination to impulse purchases than adults, so that in the present study it was possible to conclude that the two factors that lead young people to carry out this type of action is the emotional factor, either for joy or sadness and the social factor in which the marketing strategies implemented by companies to make people believe that the product is needed are revealed.

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