Published 2022-03-09
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Artículo de Investigación

Caracterización en la gestión de innovación de pymes por efecto del Coronavirus: estudio comparativo Colombia y Brasil

DOI: https://doi.org/10.22490/25392786.5660
Jesús Rafael Fandiño Isaza Universidad Nacional Abierta y a Distancia
Silvana Dalmutt Kruger Universidade Comunitária da Região de Chapecó
Antonio Zanin Universidade Federal de Mato Grosso do Sul
Vladimir Jhosmell Baquero Márquez Universidad Nacional Abierta y a Distancia
Luz Marina Dávila Coa Universidad Nacional Abierta y a Distancia
Cleunice Zanella Universidade Comunitária da Região de Chapecó
Anderson Conte Universidade Comunitária da Região de Chapecó

La investigación que se presenta en este artículo tiene como objetivo caracterizar en las Pymes, los procesos de gestión de la innovación ante los efectos de los coronavirus en el Departamento del Magdalena, Colombia y el Estado de Santa Catarina, Brasil. En primer lugar, caracterizar en las Pymes los procesos de gestión de innovación anteriores a los efectos del coronavirus en el Departamento del Magdalena, Colombia y Estado de Santa Catarina, Brasil. A través de investigación documental en bases de datos de entidades públicas y privadas y bases de datos científicas. Los resultados evidencian que la pandemia del Covid-19 trajo una inesperada crisis global en el mercado, provocando el cierre temporal de las Pymes, especialmente en los sectores de alojamiento, bares y restaurantes, disminución de ventas e ingresos, recorte de gastos y presupuesto, reducción de personal de empleados, altas tasas de desempleo y escaso uso de herramientas tecnológicas. El estudio proporciona información sobre el uso de la innovación como estrategia competitiva por parte de las Pymes frente a la pandemia Covid-19.

keywords: COVID-19, Management and Innovation, Business Innovation, SME
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How to Cite

Fandiño Isaza, J. R., Dalmutt Kruger, S., Zanin, A. ., Baquero Márquez, V. J., Dávila Coa, L. M. ., Zanella, C. ., & Conte, A. . (2022). Caracterización en la gestión de innovación de pymes por efecto del Coronavirus: estudio comparativo Colombia y Brasil. Revista Estrategia Organizacional, 11(1), 87-109. https://doi.org/10.22490/25392786.5660
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