Administración en empresas químicas de Medellín con tendencia a la organización 4.0

Juan Santiago Calle Piedrahita; Gloria María Isaza Zapata; Ana Isabel Isaza Zapata; Byron Enrique  Portilla Rosero

doi:10.22490/25392786.3641

Vol. 9 No. 1 (2020)

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2020-02-20

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Juan Santiago Calle Piedrahita, J. S., Isaza Zapata, G. M., Isaza Zapata, A. I., & Portilla Rosero, B. E. (2020). Administration of chemical companies in Medellin with a tendency towards the organization 4.0. Revista Estrategia Organizacional, 9(1). https://doi.org/10.22490/25392786.3641

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Administration of chemical companies in Medellin with a tendency towards the organization 4.0

DOI: https://doi.org/10.22490/25392786.3641

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Artículo

Juan Santiago Juan Santiago Calle Piedrahita

Gloria María Isaza Zapata Universidad de Almería

Ana Isabel Isaza Zapata Universidad de Maimodenis

Byron Enrique Portilla Rosero Universidad Nacional de Colombia

Chemical companies have a focus on sales and not marketing, which has been a reason that makes it difficult to join a 4.0 organization (Li, 2018). The objective of the article is to identify the characteristics of chemical companies in order to adapt to organizations 4.0 from a marketing perspective. Organizations 4.0 are a business model where the behaviors of digital customers participate, which forces a traditional management modification of the traditional marketing administration. The methodology is quantitative; it is develop through a questionnaire with 19 closed and 2 open questions made during the years 2017-2018, where 16 managers of chemical companies in Medellín participated. Analyzed with the MICMAC prospective program. The main findings are oriented to the certification, logistics and consumer management relationships (CMR). That is, 4.0 organizations from chemistry have a commitment to relate the internal to the external. Chemical companies must seek innovation management, data management that becomes information in real time; that is to say, to incorporate tactical and explicit knowledge from an internal and external mobility of the organization with an inter-operability vision. In conclusion, chemical companies to start a 4.0 organization by 2030, linked to sustainable development must understand their customers as if they were an internal part of the company, in addition to establishing transformation actions anchored in the update. The future implications of chemical companies is to relate technology and innovation with an environmental proposal.

Management, Organization, Technology, Commerce, Scientific Innovation, Administration

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Administration of chemical companies in Medellin with a tendency towards the organization 4.0

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