El éxito de los casos de emprendimiento se fundamenta en que los actores involucrados descubran sus necesidades y se planteen retos, desde la construcción de saberes propios, en los campos de la economía, la administración y la organización productiva. Para lograr este propósito, se debe comenzar por los conocimientos adquiridos y las herramientas que permitan acceder a diferentes formas de elaboración de productos. Para esta investigación se parte del producto artesanal elaborado con material de alcances de los estudiantes, aplicando las técnicas y conocimientos adquiridos en el transcurso de la vida estudiantil. Por tal motivo, en la Universidad Laica Eloy Alfaro de Manabí, se está construyendo una manera diferente de poder emprender que, a través de materiales que pueden reusarse en la elaboración de productos. Esto se lleva a cabo en ferias estudiantiles, donde se enlaza los procesos de creatividad y conocimiento, que permite tener una identidad institucional de artesanos microemprendedores. Además, se constató que brinda una solución administrativa a distintas necesidades de gestión y de comercialización, promoviendo un entorno de sociabilidad y cultura empresarial en donde se refuerzan los aspectos de solidaridad y cooperación entre el Estado y el emprendedor.
keywords:
emprendimiento, administración, desarrollo, economía, Estado
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