Published 2019-09-04
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Artículo de Investigación

Utilización del WhatsApp y sus efectos en un modelo de liderazgo y administración institucional

DOI: https://doi.org/10.22490/25392786.3431
Luz Carmen Anaya Saladén Universidad EAN
Sandra Rocío Valbuena Castillo Universidad EAN
Henry Manuel Ortega Jiménez Universidad EAN
Naira Yadira Hernández Rojas Universidad EAN

El desarrollo de la presente investigación se basa en el efecto que causa el uso del aplicativo WhatsApp en un contexto laboral. Se estudia específicamente el caso de la Universidad EAN, siendo una herramienta que es utilizada como medio de comunicación entre líderes y colaboradores.  La interacción a través del WhatsApp genera efectos tanto positivos como negativos y es interés de esta investigación definir su impacto en el modelo de liderazgo de la Universidad EAN.  En el año 2014, esta institución tuvo cambio de dirección y está atravesando un periodo de transformación institucional, mediante esta investigación se definirá el modelo de liderazgo y administración ejercido al interior de la institución y el efecto del aplicativo como medio de comunicación.

keywords: WhatsApp, liderazgo, administración, comunicación, trabajo.
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How to Cite
Anaya Saladén, L. C., Valbuena Castillo, S. R., Ortega Jiménez, H. M., & Hernández Rojas, N. Y. (2019). Utilización del WhatsApp y sus efectos en un modelo de liderazgo y administración institucional. Revista Estrategia Organizacional, 8(2), 49-60. https://doi.org/10.22490/25392786.3431
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