Published 2014-12-15
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Artículo

PERCEPCIÓN DE LA CALIDAD DEL SERVICIO EN EL CENTRO DE EDUCACIÓN ABIERTA Y A DISTANCIA JOSÉ ACEVEDO Y GÓMEZ - CEAD JAG

DOI: https://doi.org/10.22490/25392786.1497
Edward Yecid Torres Nova
Este estudio descriptivo tuvo como objetivo determinar el nivel de satisfacción de los estudiantes en el primer período académico en el año 2012 en el CEAD JAG. Después de considerar una hipótesis sobre el índice global de servicio, se encuestaron a 622 estudiantes con un instrumento modelo SERVQUAL con 37 ítems de valoración cuantitativa ajustado a las condiciones particulares de la institución. Los resultados permitieron hallar que el índice de satisfacción global del servicio coincide con la predicción inicial. Lo anterior, se debe en buena medida a la valoración que se da a servicios personalizados que ofrece el Centro de Educación.
keywords: percepción, modelo SERVQUAL, índice de satisfacción del servicio, CEAD José Acevedo y Gómez.
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How to Cite
Torres Nova, E. Y. (2014). PERCEPCIÓN DE LA CALIDAD DEL SERVICIO EN EL CENTRO DE EDUCACIÓN ABIERTA Y A DISTANCIA JOSÉ ACEVEDO Y GÓMEZ - CEAD JAG. Revista Estrategia Organizacional, 3, 17-28. https://doi.org/10.22490/25392786.1497
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