Una de las expresiones más poderosas de la sociedad actual es el Turismo (Pérez de las Heras, 2004). A pesar que el hecho de viajar ha existido en todas las etapas del desarrollo de la humanidad, fue solo hasta el siglo XX, durante los periodos de la postguerra, que se estableció el turismo masivo gracias a las condiciones de esta época, es decir, al aumento del tiempo libre, la disponibilidad de ingresos, el derecho a las vacaciones pagadas, las mejoras en el transporte y las comunicaciones, cuando real y rápidamente evolucionó la actividad turística (Monfor Mir, 2000).
En cuanto a Colombia, existe un tipo de turismo que se desarrolla en las áreas protegidas del Sistema de Parques Nacionales Naturales, y el presente artículo identifica las herramientas necesarias para darle el empuje decisivo al ecoturismo, de tal forma que las regiones de Pitalito y San Agustín, puedan ofrecer productos competitivos, sostenibles ambiental, social, económica y culturalmente, que generen beneficios para las comunidades locales y para su propia conservación.
keywords:
Sostenibilidad, Ecoturismo, Turismo, Desarrollo Sostenible
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