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Vol. 2 (2013)
Published 2013-12-15
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The journal provides immediate open access to its content, based on the principle of giving the public free access to research and contributing to a greater global exchange of knowledge.

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http://selloeditorial.unad.edu.co/images/Documentos/OJS/ECACEN/C%C3%B3digo_de_%C3%A9tica.pdf   

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Artículo

INCIDENCIA DE LA ECO-INNOVACIÓN EN LA COMPETITIVIDAD DEL SECTOR HOTELERO DE LA CIUDAD DE BOGOTÁ.

DOI: https://doi.org/10.22490/25392786.1484
Rubén Dario Díaz Mateus Universidad de la Salle
Sofía Victoria Higuera Quintero Universidad de la Salle
Julieth Paola Abadía Aguirre Universidad de La Salle
PDF (Spanish)
La población objeto de estudio está representada por los hoteles con sello ambiental colombiano SAC. La investigación tiene como objeto identificar la incidencia de la eco-innovación en la competitividad del sector hotelero de la ciudad de Bogotá, se siguió un proceso metodológico de orden deductivo-inductivo con el propósito de analizar las prácticas ambientales más representativas desarrolladas en el sector hotelero considerando el factor eco-innovador como elemento competitivo en la generación de beneficios de tipo económico y ambiental. En efecto, el modelo de turismo predominante en Bogotá es de negocios o metropolitano, por tanto, los avances innovadores están dados en la estructura de procesos, ésta implica nuevos métodos de producción o distribución, mejoras técnicas, equipos o software y por último innovación de servicio y organizacional.
keywords: Innovación, eco-innovación, competitividad, hotel, Bogotá
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How to Cite

Díaz Mateus, R. D., Higuera Quintero, S. V., & Abadía Aguirre, J. P. (2013). INCIDENCIA DE LA ECO-INNOVACIÓN EN LA COMPETITIVIDAD DEL SECTOR HOTELERO DE LA CIUDAD DE BOGOTÁ. Revista Estrategia Organizacional, 2, 81-98. https://doi.org/10.22490/25392786.1484
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