Published 2013-12-15
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Artículo

LA NEGOCIACIÓN Y LA CULTURA, ES FUNDAMENTAL CONOCERLA PARA EL ÉXITO EN EL MERCADO.

DOI: https://doi.org/10.22490/25392786.1479
Elena del Carmen Restrepo Álvarez Universidad Nacional Abierta y a Distancia
El término negociación se encuentra en muchas de nuestras actividades, negociación de la paz con la Farc; Colombia y Panamá negociación de un nuevo tratado de libre comercio, negociación entre cafeteros y gobierno. La Negociación entendida, como la búsqueda del restablecimiento de equilibrios y en ningún caso como la exigencia arbitraria de un criterio por sobre otro. En toda negociación es importante conocer la cultura de nuestro interlocutor, para ser sensible a los matices y diferencias de las personas de un país y de otro, es fundamental para el éxito en el mercado.
keywords: Negociación, cultura, mercado.
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How to Cite
Restrepo Álvarez, E. del C. (2013). LA NEGOCIACIÓN Y LA CULTURA, ES FUNDAMENTAL CONOCERLA PARA EL ÉXITO EN EL MERCADO. Revista Estrategia Organizacional, 2, 27-40. https://doi.org/10.22490/25392786.1479
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