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Strategic Integration of Activity-Based Costing and Target Costing for Value Creation in the Tobacco Sector
Introduction: The increasing need to strengthen competitiveness and value creation in the tobacco sector requires the incorporation of cost management tools that improve pricing processes and support managerial decision-making. In this context, the integration of activity-based costing and target costing represents an alternative for enhancing economic efficiency within the industry. Methodology: The research was conducted through the analysis of regulatory and technical documents related to the tobacco sector, complemented by a cause-and-effect assessment of the identified problems. Theoretical and logical methods were applied to support the design of the proposed procedure. Results: The findings enabled the development of a procedure for integrating activity-based costing and target costing adapted to the characteristics of the tobacco sector in Pinar del Río province. Results demonstrate the feasibility of this integration as a tool for strengthening cost management and value creation. Conclusions: The integration of both approaches contributes to improving competitive pricing and provides a methodological basis for supporting planning, control, and decision-making processes in tobacco organizations.