Entre la gestión editorial y el mercado cultural: la profesionalización del escritor en la prensa cultural argentina (1920)

Julián Andrés Pacheco-Martínez; Camila  Suárez-Acevedo

doi:10.22490/25392786.11036

Vol. 15 No. 1 (2026)

Published 2026-02-16

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Artículo

Editorial Management and the Cultural Market: The Professionalization of Writers in the Argentine Cultural Press (1920)

DOI: https://doi.org/10.22490/25392786.11036

Julián Andrés Pacheco-Martínez Cooperative University of Colombia

Camila Suárez-Acevedo Politécnico Grancolombiano

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Abstract
References

Introduction: This article examines the professionalization of writers in Argentina during the 1920s through the case of the illustrated magazine Caras y Caretas. Methodology: A qualitative approach was applied, combining theoretical review, documentary analysis, and examination of editorial practices within the sociological framework of the literary field. Results: Findings indicate that technological advances in printing, literacy policies, the growth of the publishing market, and the mass circulation of illustrated press created favorable conditions for writers’ autonomous and paid work. Reader participation, together with the use of images and advertising, contributed to new cultural production dynamics that strengthened the writer’s professional role. Conclusions: The professionalization of writers emerged from the interplay between urban modernity, cultural market dynamics, and institutional transformations within the literary field.

keywords: literary professionalization, Caras y Caretas, editorial management, sociology of publishing

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How to Cite

Pacheco-Martínez, J. A., & Suárez-Acevedo, C. (2026). Editorial Management and the Cultural Market: The Professionalization of Writers in the Argentine Cultural Press (1920). Revista Estrategia Organizacional, 15(1), 33-53. https://doi.org/10.22490/25392786.11036

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