Valoración financiera de una empresa de movilidad urbana sostenible en España


  • Félix Puime-Guillén Universidad de A. Coruña, España
  • Raquel Fernández-González Universidad de Vigo, España
  • Raisa Pérez-Vas Universidad de Vigo, España
  • Mireia Panait Universidad de Petróleo y Gas de Ploiesti, Rumanía
  • Alejandro Castro Varela Universidad de A. Coruña, España


Palabras clave:

movilidad urbana, valor actual neto, opciones reales, España


La movilidad urbana es uno de los factores más importantes, no solo para la correcta planificación de las ciudades, sino también para la gestión sostenible del transporte doméstico. Se han puesto en marcha numerosas iniciativas para mejorar los niveles de congestión y contaminación urbana. En España se ha implantado un sistema de patinetas eléctricas de uso compartido, a través de una app móvil. En 2020, dados sus exitosos resultados, esta iniciativa se ha extendido hasta en 11 grandes ciudades españolas. El objetivo de este artículo es aplicar diferentes modelos de valoración de proyectos de inversión a una empresa de alquiler de motocicletas eléctricas urbanas, con el fin de evaluar cuál de estos modelos presenta el mejor escenario económico y financiero para la empresa. Palabras clave: movilidad urbana, valor actual neto, opciones reales, España


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Cómo citar

Puime-Guillén, F., Fernández-González, R., Pérez-Vas, R., Panait, M., & Castro Varela, A. (2021). Valoración financiera de una empresa de movilidad urbana sostenible en España. Revista Estrategia Organizacional, 10(2).