The effect of behavioral biases on financial decisions


  • David Peón University of A Coruna, Spain
  • Manel Antelo University of Santiago de Compostela, Spain


Palabras clave:

sesgos de comportamiento, toma de decisiones, heurística, encuadre, teoría prospectiva, contagio social, administración


Las decisiones de gestión financiera las toman las personas, y las personas, en todos los casos, están determinadas por sus rasgos de comportamiento. Aquí proporcionamos una visión amplia del análisis teórico y empírico realizado sobre los sesgos cognitivos y su influencia en las decisiones financieras. Para proporcionar una exposición sistemática, establecemos tres categorías amplias: heurísticas y sesgos, elecciones (incluidos encuadres y preferencias) y factores sociales. A continuación, describimos los principales sesgos dentro de cada categoría y proporcionamos una revisión exhaustiva de los principales desarrollos teóricos y empíricos sobre su impacto en las decisiones financieras.


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Cómo citar

Peón, D., & Antelo, M. (2021). The effect of behavioral biases on financial decisions. Revista Estrategia Organizacional, 10(2).