logo
Vol. 13 No. 1 (2014)
Published 2014-06-04
license
Artículo producto de Investigación

Social networks in the education sector: Positioning a blog for marketing academic programs

DOI: https://doi.org/10.22490/25391887.1132
Jorge Iván Martínez Espitia Universidad Nacional Abierta y a Distancia
PDF (Spanish)

This article is the result of research conducted within the framework
of the research project to qualify for the degree of Master of Business Administration in UNAD Florida. Social networks now have over one billion users worldwide and a blog is an alternative that can
increase the web visibility of a company that mercadee goods or
services in virtual communities, making it a free and easy alternative for entrepreneurs and yet reliable and interactive for users who consult and make decisions to purchase goods or services through this medium.

This project confirms that a blog can be useful for promoting the
services of educational institutions as, UNAD Florida, have a limited
budget for marketing their academic programs.

keywords: Social Media marketing, Educational Economics, Distance Teaching Institutions, Economics of Educations, Educational Options, Marketing Design procedures.
license
How to Cite
Martínez Espitia, J. I. (2014). Social networks in the education sector: Positioning a blog for marketing academic programs. Revista De Investigaciones UNAD, 13(1), 77-100. https://doi.org/10.22490/25391887.1132
Metrics
Archivos descargados
634
Jul 2014Jan 2015Jul 2015Jan 2016Jul 2016Jan 2017Jul 2017Jan 2018Jul 2018Jan 2019Jul 2019Jan 2020Jul 2020Jan 2021Jul 2021Jan 2022Jul 2022Jan 2023Jul 2023Jan 2024Jul 2024Jan 2025Jul 2025Jan 20269
|

PRIVACY STATEMENT: In accordance with the Personal Data Protection Law (Law 1581 of 2012), the names and email addresses managed by Revista de Investigaciones UNAD will be used exclusively for the purposes stated by this journal and will not be made available for any other purpose or to any other individual. Manuscripts submitted to the publication are only accessible to the editorial team and external peer reviewers.

Design and implemented by