Estado de conocimiento que tienen las Instituciones de Educación Superior (IES) tecnológicas de Barranquilla y Cartagena sobre sus grupos de interés

Jorge Isaac Lechuga Cardozo; Myriam Rodríguez Wong; Cesar Giovanny GiovAlarcón Guerrero

doi:10.22490/25391887.1154

Vol. 13 No. 2 (2014)

Published 2014-06-04

license

Artículo producto de Investigación

State of knowledge that have the technological IES of Barranquilla and Cartagena on their groups of interest

DOI: https://doi.org/10.22490/25391887.1154

Jorge Isaac Lechuga Cardozo Universidad del Norte

Myriam Rodríguez Wong Universidad Nacional Abierta y a Distancia

Cesar Giovanny GiovAlarcón Guerrero Universidad del Tolima, Ibagué (Colombia).

PDF (Spanish)

Abstract
References

This article shows a study of the relationship that has IES from Barranquilla and Cartagena, with the stakeholders of his organization at 2013, identifying as problem, the loss of competitiveness of the companies that don’t have idea of organizational strategic direction to their stakeholders. With the mobjective in to realize suggestions that improve the business models or organizational perspectives about the relationship stakeholders - company, with focus in to create value in the organization. It is concluded, that in the majority of the IES, they don't possess a formal method to identify their groups of interest, it is more a mental process, which is not captured in a paper or devised in a meeting, but some manifest to carry out market researches, analysis of the environment, etc

keywords: Stakeholder, social corporate responsibility, expectations, competitively, creation of value.

Carroll, A. B. 1989. Business and society: Ethics and stakeholder management. Cincinnati: South-Western.

Carson, T. 1993. Does the stakeholder theory constitute a new kind of the theory of social responsibility? Business Ethics Quarterly, 3 (2): 170 – 176.

Clarkson, M.B.E. 1995. A Stakeholder Framework for Analyzing and Evaluating Corporate Social Performance, Academy of Management Review, 20 (1): 92 -117.

Daniels, J.D., Radebaugh, L.H., & Sullivan, D.P. 2002. Globalization and business. Upper Saddle River, NJ: Prentice Hall - Pearson Education.

Evan, W. M. & Freeman, R. E. 1988. A stakeholder theory of the modern corporation: Kantian capitalism. In T. L. Beauchamp & N. Bowie (Eds.), Ethical Theory and Business Englewood Cliffs, New York: Prentice-Hall.

Freeman, R. E. 1999. Response: Divergent Stakeholder Theory. Academy of Management Review, vol. 24, n. ° 2, pp. 233–236.

Freeman, R.E. 1984. Strategic Management: A Stakeholder Approach, Marsfield, MA: Pitman.

Friedman, M. 1970. The social responsibility of business is to increase its profits. New York Times Magazine, Septiembre 13.

Frost, F.A. 1995. The use of stakeholder analysis to understand ethical and moral issues in the primary resource sector. Journal of Business Ethics, 14: 653 -661.

Gestiopolis 2006. Stakeholders. Recuperado de: http://www.gestiopolis.com/canales6/mkt/stakeholders-ciudadanos-estado.htm

Jiménez, A. 2002. Stakeholders-una forma innovadora de gobernabilidad de empresa: análisis de un caso colombiano. Bogotá: Uniandes.

Lawrence, A.T. y Weber, J. 2005. Business and Society: Stakeholders, Ethics, Public Policy; Boston, Mass: McGraw-Hill.

Mitchell. R., Agle, B. & Wood, D. 1997. Toward a Theory of Stakeholder Identification and Salience: Defining the Principle of Who and What Really Counts, Academy of Management Review, 22 (4): 853-886.

Quezada, D. y Sánchez, M. 2008. Impacto de la RSE en los consumidores chilenos. Santiago de Chile: Universidad de las Américas.

Ranchhod, A., Tinson, J. & Gauzente, C. 2004. Marketing Strategies: A Twenty-first Century Approach. Harlow, England; New York: FT. Prentice Hall.

Taylor, S.J. y Bogdan R. (1986). Introducción a los métodos cualitativos de investigación. La búsqueda de significados. Buenos Aires: Paidós.

license

How to Cite

Lechuga Cardozo, J. I., Rodríguez Wong, M., & GiovAlarcón Guerrero, C. G. (2014). State of knowledge that have the technological IES of Barranquilla and Cartagena on their groups of interest. Revista De Investigaciones UNAD, 13(2), 171-187. https://doi.org/10.22490/25391887.1154

Download Citation

Metrics

Metrics Loading ...