Estado de conocimiento que tienen las Instituciones de Educación Superior (IES) tecnológicas de Barranquilla y Cartagena sobre sus grupos de interés

Jorge Isaac Lechuga Cardozo; Myriam Rodríguez Wong; Cesar Giovanny GiovAlarcón Guerrero

doi:10.22490/25391887.1154

Vol. 13 No. 2 (2014)

Published 2014-06-04

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Artículo producto de Investigación

State of knowledge that have the technological IES of Barranquilla and Cartagena on their groups of interest

DOI: https://doi.org/10.22490/25391887.1154

Jorge Isaac Lechuga Cardozo Universidad del Norte

Myriam Rodríguez Wong Universidad Nacional Abierta y a Distancia

Cesar Giovanny GiovAlarcón Guerrero Universidad del Tolima, Ibagué (Colombia).

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Abstract
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This article shows a study of the relationship that has IES from Barranquilla and Cartagena, with the stakeholders of his organization at 2013, identifying as problem, the loss of competitiveness of the companies that don’t have idea of organizational strategic direction to their stakeholders. With the mobjective in to realize suggestions that improve the business models or organizational perspectives about the relationship stakeholders - company, with focus in to create value in the organization. It is concluded, that in the majority of the IES, they don't possess a formal method to identify their groups of interest, it is more a mental process, which is not captured in a paper or devised in a meeting, but some manifest to carry out market researches, analysis of the environment, etc

keywords: Stakeholder, social corporate responsibility, expectations, competitively, creation of value.

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How to Cite

Lechuga Cardozo, J. I., Rodríguez Wong, M., & GiovAlarcón Guerrero, C. G. (2014). State of knowledge that have the technological IES of Barranquilla and Cartagena on their groups of interest. Revista De Investigaciones UNAD, 13(2), 171-187. https://doi.org/10.22490/25391887.1154

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