Copyright (c) 2022 Publicaciones e Investigación

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.
Quality in customer service
The research presented in this article aims to analyze the empirical studies related to employee and customer satisfaction have limitations. One of the limitations is the small number of studies that exist where the interdependencies between these concepts are investigated. (Homberg, 2004)
The improvement of marketing links, the performance of good customer service, and the operation of cash management, requires a strategic connection to customers, giving positive results and, of course, that the customer leaves satisfied with their purchase.
These services can include mainly in the provision of the same company and for its improvement, growth and expansion of its market, the provision is an amount of resources that the company conserves due to having contracted an obligation, with the objective of keeping those resources until the right moment.
This research work focuses on the operation of the store, and customer service, must exist at the time the first customer visits the branch