Published
2022-08-20
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Quality in customer service

DOI: https://doi.org/10.22490/25394088.6209
Section
Artículo original
Rosa del Carmen Sanchez Trinidad Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Rodolfo Soto Pérez Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Raymundo Márquez Amaro Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Rocío del Carmen Castillo Méndez Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Samantha Sánchez Cruz Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Antonio Aguirre Andrade Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Adriana del Carmen Sánchez Trinidad Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Levit Emmanuel de los Santos Colorado Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México
Wilber de Dios Domínguez Universidad Popular de la Chontalpa, Cárdenas, Tabasco, México

The research presented in this article aims to analyze the empirical studies related to employee and customer satisfaction have limitations. One of the limitations is the small number of studies that exist where the interdependencies between these concepts are investigated. (Homberg, 2004)

The improvement of marketing links, the performance of good customer service, and the operation of cash management, requires a strategic connection to customers, giving positive results and, of course, that the customer leaves satisfied with their purchase.

These services can include mainly in the provision of the same company and for its improvement, growth and expansion of its market, the provision is an amount of resources that the company conserves due to having contracted an obligation, with the objective of keeping those resources until the right moment.

This research work focuses on the operation of the store, and customer service, must exist at the time the first customer visits the branch