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Vol. 16 No. 2 (2022)
Published 2022-08-20
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When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

Original article

The promotion of mobile applications, as a sales strategy and customer loyalty to achieve efficiency and competitiveness in companies during the post-covid period

DOI: https://doi.org/10.22490/25394088.6199
María del Carmen Hernández Chablé Universidad Juárez Autónoma de Tabasco, México
Aída Dinorah García Álvarez Universidad Juárez Autónoma de Tabasco, México
Fabiola Itzel Ortiz Martínez Universidad Juárez Autónoma de Tabasco, México
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Applications today are part of business businesses; organizations are striving to adopt this new type of commerce that facilitates and helps achieve better profitability to compete in the national market. In order to delve into the subject, this study has as its research objective; Analyze and review the different theories that talk about the strategies implemented in applications to obtain higher profits for organizations, the type of market that is used to buy and sell services, as well as the market segment that uses applications as a means of communication. trade and make purchases via the internet due to the new post-Covid-19 stage in which society is currently living. To support the perspective, an exhaustive search is carried out with specific criteria to obtain specific data and to be able to give one's own criteria. Added to this; new trends in purchasing goods and services have emerged, the internet revolutionized the product market giving way to a way of buying and selling, it also brought with it the appearance of applications specially designed to meet each of the needs that arise with the step weather. This study allowed verifying that the interactions of the clients, the positioning of the business on the web, the behavior of the consumers, the security of financial transactions among other factors, have constituted a series of important elements for the success of electronic businesses and that this type of commerce has remained to provide better profitability, comfort and ease for companies.

keywords: Commerce, Applications, market, internet, Strategy, Organization
license

Copyright (c) 2022 Publicaciones e Investigación

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

How to Cite

Hernández Chablé , M. del C. ., García Álvarez, A. D. ., & Ortiz Martínez, F. I. . (2022). The promotion of mobile applications, as a sales strategy and customer loyalty to achieve efficiency and competitiveness in companies during the post-covid period. Publicaciones E Investigación, 16(2). https://doi.org/10.22490/25394088.6199
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