Published 2021-11-15
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Conceptualization of electronic commerce

DOI: https://doi.org/10.22490/25394088.5559
Lourdes Cristina Soberano Gutiérrez Universidad Juárez Autónoma de Tabasco

 E-commerce facilitates the ability to acquire a product or services since companies have provided the necessary tools to carry this out, The importance that electronic commerce has acquired today, have been of great help to society due to the impact it has had with the development of new technologies thus creating new tools and opportunities for consumers to acquire products in a safer way and effective, becoming a new way of marketing through the Internet at any time providing the possibility of improving sales by companies as well as customer satisfaction. In this research it will be described how commerce has evolved to reach what is known as electronic commerce, we will see different points of view of various authors to know how this new type of commerce has revolutionized the world and has brought great changes to traditional commerce.

keywords: e-commerce, consumer, technology, sales
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How to Cite
Soberano Gutiérrez , L. C. . (2021). Conceptualization of electronic commerce. Publicaciones E Investigación, 15(3). https://doi.org/10.22490/25394088.5559
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