The globalization process of the markets demands the strategic understanding of the contribution that generates the corporate social responsibility to develop sustainable business in a long term. Therefore, this situation suggests an evolving research field, which has its starting point in organizational behavior and corporative ethics. Thus this paper will show the results of a quantitative research from a descriptive perspective, to characterize the practices that companies in Bogotá, Colombia, carried out in the field of corporate social responsibility. Consequently, the result of this paper delivers a broad range of knowledge that allows the development and implementation of what is the social responsibility in Bogota’s companies and business. In addition, through this investigative process, the Colombian academic community will be able to developing training programs based on strategic approaches taking into account social responsibility as part of the system named company, including small and medium enterprises. Therefore, this research encourages every entrepreneur to make decisions to build a responsible consciousness in response to demands of stakeholders both internal and external business, regardless of the turn of business on which it develops its economic unity.
keywords:
social responsibility, stakeholders, practices, enterprise, formation programs, economic unity.
