Herramienta de diagnóstico para la Transformación consciente de Pequeñas y Medianas Empresas en Colombia: Un enfoque metodológico

Martha Catalina Ospina Hernandez; Margarita Vesga Díaz

doi:10.22490/25394088.9188

Vol. 19 No. 1 (2025)

Published 2025-02-18

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Original article

Diagnostic tool for the conscious transformation of Small and Medium Enterprises in Colombia: A methodological approach

DOI: https://doi.org/10.22490/25394088.9188

M. Catalina Ospina Hernández Universidad Nacional Abierta y a Distancia

Margarita Vesga Universidad Nacional Abierta y a Distancia

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Abstract
References

This study explores the impact of conscious capitalism and conscious business practices on the cultural and operational transformation of small and medium-sized enterprises (SMEs) in Colombia. The objective is to analyze how the principles of capitalism and conscious business can facilitate the transformation and improvement of the organizational state of SMEs. To achieve this, a diagnostic tool has been designed as an initial stage of an innovative consulting methodology. To this end, an integral methodological approach has been implemented, combining the design and development of a project, a systematic literature review based on a specialized search equation, and validation by experts in the field. The search equation enabled the selection of a representative set of references on Conscious Capitalism and business diagnostics, which provide the foundation for the study. Additionally, a business diagnostic tool was designed in Excel to map the organizational state of SMEs at a cultural and operational level. As part of the validation process, an evaluation was conducted with experts in Madrid, Spain, who provided key feedback for the adjustment and improvement of the tool and the methodology. The results obtained highlight differences and similarities between Conscious Capitalism and Conscious Businesses, which allows for the refinement of an analysis model adaptable to the specific needs of Colombian companies. The relevance of these findings lies in their potential to guide the implementation of sustainable and responsible business strategies, promoting a positive impact on both internal organizational development and the external social and economic environment.

keywords: Conscious Capitalism , Conscious Business , Business Diagnosis , Sustainability , Organizational Management , Strategic Consulting , Business Innovation

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How to Cite

Ospina Hernandez, M. C., & Vesga Díaz, M. (2025). Diagnostic tool for the conscious transformation of Small and Medium Enterprises in Colombia: A methodological approach: Un enfoque metodológico. Publicaciones E Investigación, 19(1). https://doi.org/10.22490/25394088.9188

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