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Vol. 18 No. 1 (2024)
Published 2025-04-02
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When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

Article

Study of Augmented Reality in Live Broadcasts: A Focus on Operational Challenges and Viable Solutions

DOI: https://doi.org/10.22490/25394088.8916
Juan David Llano Endara Universidad Militar Nueva Granada
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This study addresses the integration of augmented reality (AR) in live broadcasts, focusing on identifying practices and strategies that facilitate its implementation, considering technical, economic, and training aspects. Based on a theoretical framework that explores AR as an interactive technology and its impact on visual storytelling, and using a qualitative methodology with an ethnographic approach, interviews were conducted with industry professionals to understand their experiences and challenges. The results revealed that an iterative process, including detailed planning, exhaustive testing, and constant supervision, is key to efficient integration. Among the most relevant findings, strategies were identified for contexts with limited resources, such as using accessible software (Unity, Spark AR) and static graphics instead of complex animations, along with the importance of technical training in 3D graphic design, basic programming, and AR software management. It was also highlighted that AR has a positive impact on the visual experience and audience interaction, improving the presentation and understanding of information. The overall objective was achieved by providing a practical and viable framework for AR implementation, emphasizing its transformative potential in live broadcasts and its ability to enrich visual storytelling in the media.

keywords: Augmented reality, Broadcast technology, Audio-visual systems, Data visualization, Mass media, Real-time systems, Tracking
license

Copyright (c) 2025 Publicaciones e Investigación

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

How to Cite
Llano Endara, J. D. (2025). Study of Augmented Reality in Live Broadcasts: A Focus on Operational Challenges and Viable Solutions. Publicaciones E Investigación, 18(1). https://doi.org/10.22490/25394088.8916
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