Development of butterflay revolution biocosmetic cosmetic brand as a seed for a unadist spin-off

This article presents the results obtained from the project PSIIN3802ECBTI2023 “Development of distinctive brand as commercial innovation of Cosmetic products” which has as its main purpose the definition of the name of the firm, distinctive sign and brand manual to be registered in the name of the National University Open and Remote. It is worth mentioning that in turn the PSIIN3802ECBTI2023 project was born from the ECBTIPIE24202 project "Design and implementation of a productive system for artisanal and ecological soap making using natural components and fats of vegetable origin" where the assembly of an artisanal soap workshop was designed and carried out. soap making and three soap prototypes were formulated, one liquid, one solid and one creamy. The premise was to use raw materials of plant origin, natural and that took advantage of Tolima's own raw materials, for example, the arazá fruit was used due to its high content of vitamin C, a component that tones the skin and provides great luminosity to the skin. fur. Derived from the results of the two aforementioned projects, a Spin-off or Unadista technology-based company can be formed for the production and marketing of cosmetic products that generate new income for the university and be a source of employment.