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Vol. 16 No. 4 (2022): Edición especial Expotech
Published 2022-10-20
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Article

Market Place Unadista

DOI: https://doi.org/10.22490/25394088.6494
Angela Maria Ospina Oviedo Universidad Nacional Abierta y a Distancia
Henry Aldemar Guerrero Erazo Universidad Nacional Abierta y a Distancia
Ivan Giovanny Quesada Universidad Nacional Abierta y a Distancia
Carold Johanna Gonzalez Olaya Universidad Nacional Abierta y a Distancia
Daniel Felipe Troncoso Sosa Universidad Nacional Abierta y a Distancia
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Electronic commerce is revolutionizing business structures and business models that seek different implementation and development alternatives inside and outside the market. Consumers increasingly demand that companies and entrepreneurs be at the forefront of technology and for this different social characteristics have been detected such as: the use of social networks, trust, the permanence of customers on digital platforms, the dynamics of promotion and online purchase among others. Additionally, technological advances lead companies and entrepreneurs to continuously improve, creating synergy between internal factors and the impact that globalization has generated on social, economic, political and cultural factors. That is why it is necessary for our UNAD community to make use of e-commerce as a way of offering their products and/or services on the web. Currently, a pilot is being developed for the configuration of the Market Place, in order to design a website that meets the needs of UNAD entrepreneurs (students and graduates), helping to potentiate entrepreneurship and contribute to boosting the economy of the regions where they are located through the promotion and dissemination of their products through the Market Place.

keywords: marketplace, internet, Electronic commerce, entrepreneurship, technology
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How to Cite

Ospina Oviedo , A. M. ., Guerrero Erazo, H. A., Quesada, I. G., Gonzalez Olaya , C. J. ., & Troncoso Sosa, D. F. (2022). Market Place Unadista. Publicaciones E Investigación, 16(4). https://doi.org/10.22490/25394088.6494
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