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Vol. 16 No. 3 (2022): Edición especial
Published 2022-12-05
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When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

Article

Innovation in the restaurant industry in times of pandemic.

DOI: https://doi.org/10.22490/25394088.6487
Samuel De La Cruz May Universidad Juárez Autónoma de Tabasco, México
Leonardo Hernández Triano Universidad Juárez Autónoma de Tabasco, México
José Guadalupe Sanchez Ruiz Universidad Juárez Autónoma de Tabasco, México
María Del Carmen Sandoval Caraveo Universidad Juárez Autónoma de Tabasco, México
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A pure quantitative, descriptive and transversal research is presented with the objective of identifying in which areas the innovations registered by companies in the restaurant sector in southeastern México are presented. A probabilistic sample was obtained consisting of 204 restaurants operating in the State of Tabasco, México. The data collection technique was the survey, in which restaurant managers answered freely to a questionnaire with 91 items, finding that the area where the greatest innovation presents is innovation by product, while organizational innovation is the least registered in these organizations.

keywords: product innovation, process innovation, marketing innovation, organizational innovation
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Copyright (c) 2022 Publicaciones e Investigación

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

How to Cite
De La Cruz May, S. ., Hernández Triano, L. ., Sanchez Ruiz, J. G. ., & Sandoval Caraveo, M. D. C. . (2022). Innovation in the restaurant industry in times of pandemic. : The case of southeastern México. Publicaciones E Investigación, 16(3). https://doi.org/10.22490/25394088.6487
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