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Popular Viewpoints: Critical Ethnography and Communicative Processes in Jerusalén Neighborhood
This article presents the results of the doctoral research Miradores Populares, developed within the line of Communication, Aesthetic Languages, and Culture of the Doctorate in Social Studies at Universidad Distrital Francisco José de Caldas. It is a critical ethnography conducted in the Jerusalén neighborhood, located in Ciudad Bolívar (Bogotá), aimed at understanding how communicative processes mutate and are reconfigured in the social life of a territory marked by economic hardship and media stigmatization, but also characterized by solidarity and political agency.
Fieldwork combined participant observation, ethnographic writing, and the use of the epistolary genre as a tool for recording and analysis. Findings reveal that communication in peripheral contexts is a living practice where digital and local dynamics intertwine, creating a communicative ecology that combines social networks, everyday conversations, and community cultural practices. Moreover, conflict was found not to necessarily weaken community bonds but to act as a catalyst for dialogue and collective learning.
The research proposes the category of popular viewpoints (miradores populares) as both an analytical and political contribution, understood not only as physical spaces but as symbolic devices that enable communities to narrate themselves, resist stigmatizing representations, and envision possible futures. In conclusion, the study demonstrates that urban margins are territories of symbolic production and collective action, where communication emerges as a political and affective practice essential to community life.
