Aesthetic Scale Applied To Websites Aesthetic Scale Applied To Websites

In the evaluation of the aesthetics associated with websites, based on the Lavie & Tractinsky (2004) model, attributes of the classical and expressive aesthetics scale are consolidated to design and apply some instruments that allow a subjective evaluation in aspects related to beauty, according to the user's perception when interacting with a website. The main instrument is a twenty-eight question online survey, come about from the defined attributes used to evaluate the different websites on a Likert scale. Subsequently, it was applied along three phases in real environments of different kind of websites with several users, according to their interests and likes, bringing on some preliminary results.