Structuring a business model for cocoa producers sociedad la nueva gema del municipio muzo - Boyacá
The purpose of this article is to structure a business model for cocoa producers of Sociedad Agraria Cacaotera S.A.T.” The new Gem ", from the municipality of Muzo - Boyacá; to fulfill this purpose, it applies a type of quantitative and qualitative research, under a mixed research approach, with the purpose of knowing how feasible at the market level the creation of two lines of is processed products: table chocolate and chocolate bonbon. Fruit filling.
The research proposal stems from the need of the New Gem society to transform cocoa into new products that improve the profitability and competitiveness of society. From a macro perspective, a deficiency in income was identified for the residents of the area, within a process of productive transition that occurred with the legalization of the mines, which consequently led the residents of the area to see cocoa as a solution to your problems. The market study allowed us to identify the competition they must face, to identify their customers, tastes and preferences; this will allow the association to design strategies in order to generate profitable income for the cocoa association "La Nueva Gema".
