Challenges and challenges faced in short cycle agricultural production

The objective of this research is to identify the influencing factors in the incremental costs of the commercialization of short-cycle agricultural products in the city of Valledupar, through a field study that allows consulting the main actors, in order to fulfill this purpose. propose the following specific objectives: to carry out a diagnosis that allows knowing which products are commercialized in the markets and chain stores of Valledupar and their origin, in addition, to know the different distribution and commercialization channels normally used by merchants, the perception will also be identified that the customers (consumers) of agricultural products have when making the purchase decision, that is, which are the factors that have the greatest influence on decision-making and finally the behavior of the trade in this type of purchase will be studied. products; The research method is quantitative, the type of research is descriptive and includes a non-experimental and field design, the instrument for the collection of information, a survey Will be applied through a written questionnaire applied to the sample under study, such as: chain stores, Valledupar public market, informal vendors, among others. To theoretically support this research, it is necessary to take into account authors such as: Montaña (2016), Kotler & Armstrong (2012), Schiffman & Lazar (2010) and Molinari (2006) and finally, the results obtained will be analyzed. and interpretation by the actors involved.