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Validação de uma escala para medir prioridades competitivas no ensino superior
Objetivo: Validar um instrumento para a mensuração das prioridades competitivas em Instituições de Ensino Superior sob a perspectiva de seus grupos de interesse. Método: A Escala de Prioridades Competitivas no Ensino Superior foi aplicada a 855 indivíduos da região do Eixo Cafeeiro. A validade de conteúdo foi avaliada por meio da opinião de especialistas, e realizou-se uma análise fatorial confirmatória para estimar a validadeM do construto. A consistência interna foi estimada pelo coeficiente ômega. Resultados: O índice médio de validade de conteúdo dos itens foi de 0,78 para a escala total. A análise fatorial confirmatória indicou uma estrutura unifatorial com bom ajuste segundo diferentes índices. A escala apresentou alta consistência interna (0,81).Conclusão: Para os grupos de interesse analisados, as prioridades competitivas mais relevantes são qualidade, flexibilidade, inovação e sustentabilidade.
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