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Validation of a scale to measure competitive priorities in higher education
Objective: To validate an instrument for measuring competitive priorities in Higher Education Institutions from the perspective of their stakeholders. Method: The Competitive Priorities Scale in Higher Education was applied to 855 individuals from the Eje Cafetero region. Content validity was assessed through expert judgment, and a confirmatory factor analysis was conducted to estimate construct validity. Internal consistency was evaluated using the omega coefficient. Results: The average content validity index of the items was 0.78 for the total scale. Confirmatory factor analysis indicated a unifactorial structure with good fit across different indices. The scale demonstrated high internal consistency (0.81). Conclusion: For the stakeholders analyzed, the most relevant competitive priorities are quality, flexibility, innovation, and sustainability.
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