Copyright (c) 2025 Publicaciones e Investigación
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.
Strategic planning in MSMEs in the indoor crops sector in Bogota
This research article explores, through the identification, description and analysis, the challenges associated with strategic planning in micro, small and medium-sized companies in the indoor crops sector in Bogota. Through an exploratory and quantitative methodology, which included a sample of five companies in the sector, a survey of entrepreneurs was conducted, the results of which revealed several challenges. Among the main challenges were the limited availability of financial resources, lack of trained personnel, and difficulties in accessing accurate and timely market information.
Despite these obstacles, the entrepreneurs recognize that strategic planning is essential to establish clear objectives, take advantage of opportunities, minimize threats and optimize resources, contributing to the growth and sustainability of their businesses. It is concluded that adequate strategic planning strengthens the positioning of these companies in the market and guarantees their sustainable development.
How to Cite
