Adaptación e innovación en la era digital: integración del pensamiento prospectivo parael éxito empresarial

Anny Marlenis  Pacheco Valdés; Lorena Sofía  Merlano Anaya

doi:10.22490/25394088.9055

Vol. 18 No. 2 (2024)

Published 2024-12-18

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Theoretical article

Strategic adaptation and innovation in the digital era: integrating prospective thinking for business success

DOI: https://doi.org/10.22490/25394088.9055

1Anny Marlenis Pacheco Valdés Universidad Tecnológica de Bolívar

Lorena Sofía Merlano Anaya Universidad Tecnológica de Bolívar

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Abstract
References

In today’s global environment, digitization and technological transformation are rapidly changing how businesses operate. Digitization enables automation and data analytics, while artificial intelligence and automation offer opportunities to improve efficiency, but also present challenges such as the need for specialized skills and ethical issues.
Growing concerns about sustainability are forcing companies to adopt responsible practices to comply with regulations
and enhance their reputation. Integrating forward thinking into strategic planning helps organizations anticipate possible
futures and adapt to change, in contrast to traditional approaches. Innovation at the same time remains essential
to maintaining a competitive advantage, as demonstrated by companies such as Amazon and Tesla, which have managed
to lead the market by anticipating trends and constantly innovating. Having said all this, companies must begin
to face challenges such as resistance to change and the need to evaluate the impact of new strategies through effective
communication and adequate monitoring systems. In short, organizations that combine forward thinking, flexible
strategic planning and innovation are better prepared to achieve sustainable growth in an ever-changing world.

keywords: Foresight, innovation, planning, adaptation, business management

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How to Cite

Pacheco Valdés, 1Anny M. ., & Merlano Anaya, L. S. . (2024). Strategic adaptation and innovation in the digital era: integrating prospective thinking for business success. Publicaciones E Investigación, 18(2). https://doi.org/10.22490/25394088.9055

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