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Vol. 18 No. 2 (2024)
Published 2024-12-18
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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

Theoretical article

Strategic adaptation and innovation in the digital era: integrating prospective thinking for business success

DOI: https://doi.org/10.22490/25394088.9055
1Anny Marlenis Pacheco Valdés Universidad Tecnológica de Bolívar
Lorena Sofía Merlano Anaya Universidad Tecnológica de Bolívar
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In today’s global environment, digitization and technological transformation are rapidly changing how businesses operate. Digitization enables automation and data analytics, while artificial intelligence and automation offer opportunities to improve efficiency, but also present challenges such as the need for specialized skills and ethical issues.
Growing concerns about sustainability are forcing companies to adopt responsible practices to comply with regulations
and enhance their reputation. Integrating forward thinking into strategic planning helps organizations anticipate possible
futures and adapt to change, in contrast to traditional approaches. Innovation at the same time remains essential
to maintaining a competitive advantage, as demonstrated by companies such as Amazon and Tesla, which have managed
to lead the market by anticipating trends and constantly innovating. Having said all this, companies must begin
to face challenges such as resistance to change and the need to evaluate the impact of new strategies through effective
communication and adequate monitoring systems. In short, organizations that combine forward thinking, flexible
strategic planning and innovation are better prepared to achieve sustainable growth in an ever-changing world.

keywords: Foresight, innovation, planning, adaptation, business management
license

Copyright (c) 2024 Publicaciones e Investigación

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

How to Cite
Pacheco Valdés, 1Anny M. ., & Merlano Anaya, L. S. . (2024). Strategic adaptation and innovation in the digital era: integrating prospective thinking for business success. Publicaciones E Investigación, 18(2). https://doi.org/10.22490/25394088.9055
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