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Vol. 18 No. 2 (2024)
Published 2024-11-26
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Original article

Corporate social responsibility as a strategy for competitiveness and sustainability

DOI: https://doi.org/10.22490/25394088.8620
Juan Carlos Zacarias Gonzalez Universidad Juárez Autónoma De Tabasco
Alejandro Mustieles Ocaña Universidad Juárez Autónoma De Tabasco
William Baldemar López RodríguezWilliam Baldemar López Rodríguez Universidad Juárez Autónoma De Tabasco
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This article examines corporate social responsibility (CSR) as a key strategy to enhance competitiveness and sustainability in the contemporary business environment. Through a detailed analysis of the historical evolution of CSR, its fundamental principles, and its application areas—including environmental, social, economic, and ethical aspects—are explored. The study is based on a qualitative methodology, utilizing case studies and literature review to identify best practices and evaluate the benefits and challenges of CSR implementation. The results show that companies integrating CSR into their corporate strategy not only improve their image and reputation but also achieve significant economic benefits and contribute to sustainable development. The discussion highlights the importance of CSR in creating shared value and its synergy with the Sustainable Development Goals (SDGs). Finally, practical recommendations for companies and policymakers are presented, emphasizing the need for continuous commitment and a strategic approach to maximize the positive impacts of CSR.

keywords: corporate social responsibility, competitiveness, sustainability, sustainable development, corporate strategy
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How to Cite

Zacarias Gonzalez, J. C. ., Mustieles Ocaña, A., & López Rodríguez, W. B. . (2024). Corporate social responsibility as a strategy for competitiveness and sustainability. Publicaciones E Investigación, 18(2). https://doi.org/10.22490/25394088.8620
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