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Vol. 18 No. 2 (2024)
Published 2024-11-26
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Copyright (c) 2024 Publicaciones e Investigación

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

Original article

Corporate social responsibility as a strategy for competitiveness and sustainability

DOI: https://doi.org/10.22490/25394088.8620
Juan Carlos Zacarias Gonzalez Universidad Juárez Autónoma De Tabasco
Alejandro Mustieles Ocaña Universidad Juárez Autónoma De Tabasco
William Baldemar López RodríguezWilliam Baldemar López Rodríguez Universidad Juárez Autónoma De Tabasco
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This article examines corporate social responsibility (CSR) as a key strategy to enhance competitiveness and sustainability in the contemporary business environment. Through a detailed analysis of the historical evolution of CSR, its fundamental principles, and its application areas—including environmental, social, economic, and ethical aspects—are explored. The study is based on a qualitative methodology, utilizing case studies and literature review to identify best practices and evaluate the benefits and challenges of CSR implementation. The results show that companies integrating CSR into their corporate strategy not only improve their image and reputation but also achieve significant economic benefits and contribute to sustainable development. The discussion highlights the importance of CSR in creating shared value and its synergy with the Sustainable Development Goals (SDGs). Finally, practical recommendations for companies and policymakers are presented, emphasizing the need for continuous commitment and a strategic approach to maximize the positive impacts of CSR.

keywords: corporate social responsibility, competitiveness, sustainability, sustainable development, corporate strategy
license

Copyright (c) 2024 Publicaciones e Investigación

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.

How to Cite
Zacarias Gonzalez, J. C. ., Mustieles Ocaña, A., & López Rodríguez, W. B. . (2024). Corporate social responsibility as a strategy for competitiveness and sustainability. Publicaciones E Investigación, 18(2). https://doi.org/10.22490/25394088.8620
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