When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.
Propuesta de Valoración del Comportamiento Como Complemento a la Evaluación Emocional de los Usuarios Mientras Interactúan con Sitios Web
En el presente artículo se da a conocer una propuesta para la identificación y análisis de las características del comportamiento de los usuarios mientras participan en un proceso de evaluación de sitios web. Las características del comportamiento con la expresión facial, dirección de la mirada, postura, movimientos de la cabeza y gestos. Se presenta un caso de estudio relacionado con la evaluación del sitio web Booking.com, precisando sobre las características del comportamiento identificadas en los usuarios participantes.
When the Publicaciones e Investigaciones Journal receives an original study or article from its author(s), whether by email, postal service, or the platforms available for said purpose, know that it may be published in physical or electronic formats in national or international archives, databases, or SIRES. As such, Publications and Research authorizes the reproduction and citation of said material, provided that the description of information is carried out in conformity with bibliographic norms, and mention the corresponding names, authors, article, issue, and pages. Publications and Research, in advance, expresses that the information, concepts, and methods are the responsibility of the author(s). As such, the UNAD does not have any influence whatsoever over that expressed in the manuscript.