Vol. 3 No. 2 (2022)
Published
2022-10-20
PDF (Spanish)

How to Cite

Aguilar Alvarado, P. M. ., Durates Cueto, E. ., Polanco Contreras, R. H. ., Barahona Piraban, D. K. ., & Pabón Pineda, J. P. . (2022). Competitive Benchmarking In Automotive Technical Service Centers. Documentos De Trabajo ECBTI, 3(2). https://doi.org/10.22490/ECBTI.6236
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Competitive Benchmarking In Automotive Technical Service Centers

DOI: https://doi.org/10.22490/ECBTI.6236
Section
Artículos
Patricia Margarita Aguilar Alvarado Instituto Tecnológico Superior de Cintalapa (Chiapas, México)
Ervin Durates Cueto Instituto Tecnológico Superior de Cintalapa (Chiapas, México)
Ramiro Hernan Polanco Contreras Profesor Programa Ingeniería Industrial. Universidad Antonio Nariño (Villavicencio, Colombia)
Dayana Kateryn Barahona Piraban Universidad Antonio Nariño (Villavicencio, Colombia).
Jean Pierre Pabón Pineda Universidad Antonio Nariño (Villavicencio, Colombia).

This document shows the competitive analysis based on Benchmarking tools methodological development, it was carried out on Villavicencio (Colombia) companies in the automotive sector (servitecas), The research objective was to formulate strategies that improve since key success factors established in the business analysis level competitive, allowing the identification of those stimulating points but also the establishment of gaps between five automotive technical service companies who made the development of the measurement feasible. At the end of the research, wide gaps are evident between organizations whose competitive profile is higher and those with less comparative developments. The study corroborates that companies in the highest quartile make a difference, possibly due to their time in the market, the organizational structure, facilities, processes, and brand aspects that should be improved by companies with a lower level of development.

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