Variables de impacto en la gestión administrativa de las empresas nariñenses con vocación innovadora, en tiempos de pandemia

Carlos Rubén  Trejos Moncayo; Jairo Andrés  Paz Cabrera; Oscar Alexander  Valverde Gómez

doi:10.22490/ECACEN.6307

No. 2 (2022)

Published 2022-10-10

license

Artículos

Variables of impact on the administrative management of nariñenses companies with an innovative vocation, in times of pandemic

DOI: https://doi.org/10.22490/ECACEN.6307

Carlos Rubén Trejos Moncayo

Jairo Andrés Paz Cabrera

Oscar Alexander Valverde Gómez

PDF (Spanish)

Abstract
References

Within the framework of the project entitled: Analysis of the impact generated by COVID 19 on the administrative management of Nariño companies with an innovative vocation and proposal for intervention actions based on marketing, advanced by the ECACEN Sindamanoy research group, an approach to the bibliographic review of the main trends due to the pandemic in Nariño companies with an innovative vocation, to identify the key variables from which the main trends of the business sector can be identified in the context of study and finally, diagnose the current state of organizations to generate a course of action from marketing.

The main variables were assumed: business formalization, number of employees, sales, profitability, market share, installed capacity and marketing.

The study is justified taking into account that many of the companies in the sector really need an investigative effort to mitigate the impact of a reality that has been analyzed from academic spaces with catalytic experiences to take advantage of new opportunities.

keywords: merket, commercialization, company, marketing, pandemic

Bunge, M. (2000). La Investigación Científica. Siglo XXI.

Delgado, S. & Trejos, C. (2016). Análisis organizacional de las pymes sector comercio de calzado zona centro Pasto. I+D Revista de Investigaciones, 7(1)Lozano, C., Chiatchoua, C., & Macías-Durán, J. (2020). Análisis de los efectos del

COVID-19 en la economía mexicana. Revista del centro de investigación de la Universidad de La Salle, 265-290.

Molina, C., Romero, J., & Cevallos, N. (2020). Consecuencias económicas del COVID en el aparato productivo. Polo del Conocimiento: Revista científico – profesional.

Nuñez, P. (2020). Administración estratégica en tiempos de crisis. (S. Internacional, Entrevistador)

Observatorio económico Cámara de Comercio de Pasto, (2020). Impacto económico por COVID – 19 en Nariño.

Paunescu, C., & Matyus, E. (2020). Resilience measures to dealing with the COVID-19 pandemic. Management & Marketing. Challenges for the Knowledge Society.

Rodriguez, A., & Perez, A. (2017). Métodos científicos de indagación y la construcción del Conocimiento. Revista Escuela de Administración de Negocios.

Silva, A., & Villota, C. (2021). El smartphone y el aprendizaje organizacional. https://hemeroteca.unad.edu.co/index.php/book/article/view/5161

Silva, A., Manrique, G. & Trejos, C. (2017). Factores clave para el análisis de la responsabilidad social empresarial en el sector cafetero del departamento de Nariño. https://repository.unad.edu.co/handle/10596/39893

license

How to Cite

Trejos Moncayo, C. R. ., Paz Cabrera, J. A. ., & Valverde Gómez, O. A. . (2022). Variables of impact on the administrative management of nariñenses companies with an innovative vocation, in times of pandemic. Documentos De Trabajo ECACEN, 2, 65-75. https://doi.org/10.22490/ECACEN.6307

Download Citation

Metrics

File downloads

3,011

| |