logo
No. 2 (2023)
Published 2023-11-21
license

Copyright (c) 2023 Documentos de Trabajo ECACEN

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Artículos

Artificial intelligence as a tool to enhance small and medium businesses

DOI: https://doi.org/10.22490/ECACEN.7477
Lady Natalia Castañeda Hurtado Universidad Nacional Abierta y a Distancia
Adriana María Rodríguez Torres Universidad Nacional Abierta y a Distancia
PDF (Spanish)

Can artificial intelligence be considered as a tool to boost business? How to take advantage of artificial intelligence to keep the business in the market? We are currently in a globalized world that faces constant economic, social, democratic, educational changes and added to it technological transformations that are shaping the future of organizations and businesses. This document aims to answer these questions and address challenges related to artificial intelligence to which traders of small and medium businesses are exposed to continue and position themselves in the market.

keywords: Artificial intelligence, digital transformation, marketing, business intelligence
license

Copyright (c) 2023 Documentos de Trabajo ECACEN

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

How to Cite
Castañeda Hurtado, L. N., & Rodríguez Torres, A. M. (2023). Artificial intelligence as a tool to enhance small and medium businesses. Documentos De Trabajo ECACEN, 2, 91-99. https://doi.org/10.22490/ECACEN.7477
Metrics
Archivos descargados
730
Nov 22 '23Nov 25 '23Nov 28 '23Dec 01 '23Dec 04 '23Dec 07 '23Dec 10 '23Dec 13 '23Dec 16 '23Dec 19 '239
|

The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.

Design and implemented by