Neuromarketing para la resiliencia en la salud mental de pacientes con trastornos de sueño post covid 19

Sebastián  Rodríguez Ramírez; Guillermo Noel Gutiérrez Cárdenas; Natalie Celin Giraldo

doi:10.22490/ECACEN.6929

No. 1 (2023)

Published 2023-06-21

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Neuromarketing for the resilience in mental health of patients with sleep disorders post covid 19

DOI: https://doi.org/10.22490/ECACEN.6929

Sebastián Rodríguez Ramírez Universidad Nacional Abierta y a Distancia

Guillermo Noel Gutiérrez Cárdenas Universidad Nacional Abierta y a Distancia

Natalie Celin Giraldo Universidad Nacional Abierta y a Distancia

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Abstract
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For the human being, life has always been a constant competition. The greatest challenges have achieved the most ambitious goals. At present, human beings are challenged by a context of total uncertainty, in which the economic recession and the effects on mental health have tended to grow, especially after the contingency that was the Covid 19 pandemic, which caused some of the social foundations to stumble. Flexibility was the norm, and an urgent adaptation to new life habits occurred, especially in the use
of information technologies (IT). In the midst of this disruptive panorama, this research aims to use two innovative study streams, to improve the psychological and economic situation; The first, neuromarketing, as a tool to communicate directly to society in its cognition, and the second, dreams, as a medical reflection of mental health.

keywords: Neuromarketing, Mental health, Covid 19, Economic recession, Sleep medicine

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Rodríguez Ramírez, S., Gutiérrez Cárdenas, G. N., & Celin Giraldo, N. (2023). Neuromarketing for the resilience in mental health of patients with sleep disorders post covid 19. Documentos De Trabajo ECACEN, 1, 209-220. https://doi.org/10.22490/ECACEN.6929

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