Neuromarketing para la resiliencia en la salud mental de pacientes con trastornos de sueño post covid 19

Sebastián  Rodríguez Ramírez; Guillermo Noel Gutiérrez Cárdenas; Natalie Celin Giraldo

doi:10.22490/ECACEN.6929

No. 1 (2023)

Published

2023-06-21

PDF (Spanish)

Metrics

Metrics Loading ...

Neuromarketing for the resilience in mental health of patients with sleep disorders post covid 19

DOI: https://doi.org/10.22490/ECACEN.6929

Section

Artículos

Sebastián Rodríguez Ramírez Universidad Nacional Abierta y a Distancia

Guillermo Noel Gutiérrez Cárdenas Universidad Nacional Abierta y a Distancia

Natalie Celin Giraldo Universidad Nacional Abierta y a Distancia

For the human being, life has always been a constant competition. The greatest challenges have achieved the most ambitious goals. At present, human beings are challenged by a context of total uncertainty, in which the economic recession and the effects on mental health have tended to grow, especially after the contingency that was the Covid 19 pandemic, which caused some of the social foundations to stumble. Flexibility was the norm, and an urgent adaptation to new life habits occurred, especially in the use
of information technologies (IT). In the midst of this disruptive panorama, this research aims to use two innovative study streams, to improve the psychological and economic situation; The first, neuromarketing, as a tool to communicate directly to society in its cognition, and the second, dreams, as a medical reflection of mental health.

Neuromarketing, Mental health, Covid 19, Economic recession, Sleep medicine

Adam Haar Horowitz, T. J. Cunningham, P. M., Stickgold R. (2020). Dormio: A targeted dream incubation device. Consciousness and Cognition, 83. https://doi.org/10.1016/j.concog.2020.102938.

Blanchette-Carrière, C., Sarah-Hélène, J., Picard-Deland, C., Maude Bouchard, J.C.,

Tyna Paquette, T.N. (2020). Attempted induction of signalled lucid dreaming by transcranial alternating current stimulation. Consciousness and Cognition, 83. doi:https://doi.org/10.1016/j.concog.2020.102957

Broughton, R. (2022). The Parasomnias and Sleep Related Movement Disorders—A Look Back at Six Decades of Scientific Studies. Clinical and Translational Neuroscience, 6 (3). doi:10.3390/ctn6010003.

Chen, S., Aruldass, A. R., & Cardinal, R. N. (2022). Mental health outcomes after SARS- CoV-2 vaccination in the united states: A national cross-sectional study. Journal of Affective Disorders, 298, 396-399. doi: 10.1016/j.jad.2021.10.134

Da Mota Gomes, M. & Nardi, A.E. (2021). Charles Dickens’ Hypnagogia, Dreams, and Creativity. Frontiers in Psychology. doi: 10.3389/fpsyg.2021.700882

Faust, O., Razaghi, H., Barika, R., Ciaccio, E. J., & Acharya, U. R. (2019). A review of automated sleep stage scoring based on physiological signals for the new millennia. Computer Methods and Programs in Biomedicine, 176, 81-91. doi: 10.1016/j.cmpb.2019.04.032

Gutiérrez, G. N. (2020). El neuromarketing como una solución económica empresarial post COVID 19. En Comunicando en el siglo XXI: Claves y tendencias (1.a ed., Vol. 1, pp. 217-228). Tirant Lo Blanch.

Gutiérrez Cárdenas, G. (2019). El neuromarketing como herramienta efectiva para la educación en las ventas y la publicidad. Revista Latina de Comunicación Social, 74, 1173 a 1189. http://www.revistalatinacs.org/074paper/1377/60es.html DOI:10.4185/RLCS-2019-1377

König, N., & Schredl, M. (2021). Music in dreams: A diary study. Psychology of Music, 49(3), 351–359. doi: https://doi.org/10.1177/0305735619854533 Loro Ortega, D. M. (2021). Percepción de riesgo e impacto psicológico del covid- 19 durante el periodo de cuarentena en poblacion boliviana: Percepción de riesgo e impacto psicológico del COVID-19. Revista Cientifica Ciencia Medica, 24(1), 166-172. doi: https://doi.org/10.51581/rccm.v24i1.345

Salari, N., Hosseinian-Far, A., Jalali, R. et al. (2020). Prevalence of stress, anxiety, depression among the general population during the COVID-19 pandemic: a systematic review and meta-analysis. Global Health, 16(57). doi: https://doi.org/10.1186/s12992-020-00589-w

Scarpelli, S.; Alfonsi, V.; Gorgoni, M.; Giannini, A.M.; De Gennaro, L. (2021). Investigation on Neurobiological Mechanisms of Dreaming in the New Decade. Brain Sci. , 11, 220. doi: https://doi.org/10.3390/brainsci11020220

Scarpelli, S.; Alfonsi, V.; Gorgoni, M.; Musetti, A.; Filosa, M.; Quattropani, M.C.; Lenzo, V.; Vegni, E.; Borghi, L.; Margherita, G.; et al. (2021). Dreams and Nightmares during the First and SecondWave of the COVID-19 Infection: A Longitudinal Study. Brain Sci., 11, 1375. doi: https://doi.org/10.3390/brainsci11111375

Schredl, M., Berres, S., Klingauf, A., Schellhaas, S., & Göritz, A. S. (2014). The Mannheim Dream questionnaire (MADRE): Retest reliability, age and gender effects. International Journal of Dream Research, 7(2), 141–147. doi: https://doi.org/10.11588/ijodr.2014.2.16675

Shahid, A. (2012). Stop, that and one hundred other sleep scales. New York: Springer. Szymanek, P. (2021). I did not expect to be dreaming: Explaining realization in lucid dreams with a Bayesian framework. Consciousness and Cognition 93 10, doi: 1016/j.concog.2021.103163

Wassing, R., Lakbila-Kamal, O., Ramautar, J. R., Stoffers, D., Schalkwijk, F., & Van Someren, E. (2019). Restless REM Sleep Impedes Overnight Amygdala Adaptation. Current biology : CB, 29(14), 2351–2358.e4. doi: https://doi.org/10.1016/j.cub.2019.06.034

Yu, C. & Shen, H. (2020). Bizarreness of Lucid and Non-lucid Dream: Effects of Metacognition. Front. Psychol, 10, 2946. doi: 10.3389/fpsyg.2019.02946

Zante, B., Erne, K., Grossenbacher, J., Camenisch, S. A., Schefold, J. C., & Jeitziner, M. (2021). Symptoms of post-traumatic stress disorder (PTSD) in next of kin during suspension of ICU visits during the COVID-19 pandemic: A prospective observational study. BMC Psychiatry, 21(1) doi:10.1186/s12888-021-03468-9

Rodríguez Ramírez, S., Gutiérrez Cárdenas, G. N., & Celin Giraldo, N. (2023). Neuromarketing for the resilience in mental health of patients with sleep disorders post covid 19. Documentos De Trabajo ECACEN, 1, 209-220. https://doi.org/10.22490/ECACEN.6929

Download Citation

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Published

Neuromarketing for the resilience in mental health of patients with sleep disorders post covid 19

Keywords