Content marketing: reality or challenges

Based on the fact that one of the objectives that marketing aims is the approach to customers as well as the visibility of the brand in the market, so that it stands out or is differentiable in relation to the competition, it is supported by countless tools to achieve it. One of them is content marketing, which is embedded within the strategies of entry or attraction, which aims to establish communication with the customer through content that records their trust and loyalty, in addition to contributing to the construction of the image. Brand of any business. In this sense, the present writing tries to expose the context about this tool, its reason for being, its characteristics and applicability, as a bet to conceptualize information that provides the reality or challenges that its implementation entails, as an alternative for marketing and for the commercial competitiveness of any business idea or commercial exchange. Starting from reality as perception, that something that underlies and challenges as the challenges that the commercial context promotes.