Revista Estrategia Organizacional
type: channel
description: e-ISSN: 2539-2786 ISSN: 2339-3866 Editor: Matilde Salazar Ospina Start: 2016 (ROAD) Periodicity: Semi-annual Language: Spanish DOI: https://doi.org/10.22490/issn.2539-2786 Revista Estrategia Organizacional is an international, peer-reviewed, open-access scientific journal dedicated to publishing original research on Management Strategies applied to different types of business, economics, administration, and related areas. With an interdisciplinary focus, it fosters analysis and innovation in management as a unifying axis within the administrative sciences, promoting competitiveness and organisational development in global contexts. Published biannually under a Creative Commons (BY-NC-SA) license, it charges no fees for submission, review, or publication, and follows a rigorous double-blind peer-review process.
publisher: Sello Editorial UNAD
language: es
publication name: Revista Estrategia Organizacional
issn: 2339-3866
copyright: COPYRIGHT AND OPEN ACCESS POLICY Journal The journal provides immediate open access to its content, based on the principle of giving the public free access to research and contributing to a greater global exchange of knowledge. Therefore, it publishes under the Creative Commons 4.0 Attribution – Non-Commercial - Share-alike (BY-NC-SA) license: Commercial use of the original work or of possible derived works is not allowed, the distribution of which must be performed with a license equal to that which regulates the original work. To see more go to: http://creativecommons.org/licenses/by-nc-sa/4.0/ The journal allows self-archiving after publication with the version edited by the journal, both on personal websites and institutional repositories of the same area of knowledge, as long as the journal is directly cited and the URL leading to the article is given in the journal's Web space. The journal does not request any kind of forfeit of the managed content. For all management, the Revista Estrategia Organizacional adheres to the COPE Code of Conduct for Journal Editors along with some COPE Best Practices Guidelines. The journal’s Code of Ethics can be found at: http://selloeditorial.unad.edu.co/images/Documentos/OJS/ECACEN/C%C3%B3digo_de_%C3%A9tica.pdf Author The content of the article must be unpublished, it must not be in the process of evaluation by another institution, it must not have been distributed to third parties, there must be no legal or contractual limitation that prohibits the author from authorizing the use of their work in open access and in printed or digital form. Obtaining reproduction rights for all graphical material (tables, figures, diagrams, photographs) is the responsibility of the authors. Therefore, they must send authorizations for the publication and use of this material. Each author must sign the ‘Copyright Transfer Agreement’, transferring the rights to Universidad Nacional Abierta y A Distancia (UNAD) and the Revista Estrategia Organiza…
items: Artificial Intelligence as a Driver of Knowledge Management in the Latin American Business Sector
items: Public Management, Territorial Equity and Social Sustainability: Financial Analysis and Development Challenges in Colombia
items: Strategic Management and Conflict Resolution in Venezuelan Public Administration
items: Ecotourism Routes in the Colombian Amazon: Toward a Management Strategy for Sustainability and Territorial Peace
items: Destructive Leadership in Digital Transformation: Ethical Strategies to Prioritize Integrity over Visibility and Results
items: Strategic Cost Management in Smart Microgrids: A Sustainability-Driven Approach Using Genetic Algorithms
items: Dynamic Capabilities and Management in Commercial Businesses in San Vicente, Ecuador
items: Strategic Management of Corporate Social Responsibility in International Franchise Networks
items: Strategic Management of Creative Thinking for Learning Communities through Ancestral Weaving Practices
items: Strategic Information Management for Process Improvement in the Footwear Industry
items: Process Mapping as a Strategic Management Instrument for Value Generation in the Electronics Industry
items: Corporate Management of Social Protection Formalization to Safeguard the Right to Work
items: Service Quality and Customer Satisfaction as Strategic Drivers in Starbucks Coffee Shops
items: Managing the use of the “city brand” to contribute to sustainable development
items: Management strategies to improve the work environment
items: Strategies to manage adverse impacts on freight transport services affected by mobility restrictions
items: Organizational culture strategies in micro-enterprises
items: Energy-Oriented Management of Carbonaceous Residues for Thermal Co-Firing Applications
items: Production Management and Feasibility Analysis for a Denim Manufacturing Facility in a Developing Urban Context
items: Strategic use of soft skills for entrepreneurs based on complex epistemology
items: Appreciative business leadership as a strategy for trainingin administration and economics
items: Data mining for developing effective organizational strategy in universities
items: Management of public and social innovation laboratories for social problems
items: Strategic management of chocolate exports in the Chinese market
items: Artificial intelligence as a strategy to manage financial audit processes
items: Management strategies for agricultural associations with a focus on biotrade
items: Management of the maximum level of debt in female heads of family whoare victims of forced disappearance in Caquetá
items: The Integrated Planning and Management Model (MIPG) as a strategy to manage publicadministration
items: Cognitive Diversity on The Senior Management Team and Its Impact on The Ambidextrous Organizations
items: Prospective management plan for logistics platforms for Tolima 2028

Artificial Intelligence as a Driver of Knowledge Management in the Latin American Business Sector
type: item
description: Introduction: This research analyzes the relationship between artificial intelligence (AI) and knowledge management (KM) in the Latin American business sector, emphasizing their strategic application and the ethical challenges associated with implementation in organizational contexts. Methodology: A descriptive and analytical study was conducted based on specialized scientific sources published between 2019 and 2024. Academic search engines such as Scopus, Mendeley, and Redalyc were used, along with documentary analysis techniques for data classification, systematization, and synthesis. Microsoft Excel was employed for data processing and visualization. Results: The analysis identified five knowledge management models applied in Latin American companies and eight cases in which AI supports decision-making, process automation, and technological development. The study also highlights the need to strengthen ethical and regulatory frameworks governing AI use, ensuring a balance between technological advancement and the human factor. Conclusions: AI is becoming a key component of knowledge management in Latin American enterprises, fostering innovation and continuous improvement. The main challenge lies in building business trust and promoting procedures that close technological gaps, facilitating the transition toward Industry 4.0 and 5.0 paradigms.
subject: Artículo de Investigación
  topic: section
subject: knowledge management
  topic: keywords
subject: artificial intelligence
  topic: keywords
subject: companies
  topic: keywords
subject: Latin America
  topic: keywords
subject: ethics
  topic: keywords
creator: Viviana Jazmila Salamanca Pérez
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 165
ending page: 187
doi: 10.22490/25392786.10745

Public Management, Territorial Equity and Social Sustainability: Financial Analysis and Development Challenges in Colombia
type: item
description: Introduction: This article reviews the administrative acts of the territorial entity of the municipality of Segovia, Antioquia, Colombia, focusing on the approval of income and expenditure budgets between 2015 and 2023. It also analyzes how the municipal categorization, according to Law 617 of 2000, has influenced financial management and territorial development. Methodology: The research follows a mixed descriptive approach using primary and secondary information sources. Official documents were reviewed, and the qualitative and quantitative housing indices were analyzed, together with the assessment of the Multidimensional Quality of Life Index (IMCV) based on the survey conducted by the Government of Antioquia. Results: The findings reveal a relationship between fiscal income and living conditions in the territory, showing a trend linking budget growth to partial improvements in welfare indicators. The proposed triangulation exercise allows contrasting financial planning with the actual levels of quality of life in the municipality.
subject: Artículo de Investigación
  topic: section
subject: indicators
  topic: keywords
subject: municipal category
  topic: keywords
subject: taxes
  topic: keywords
subject: unsatisfied basic needs (UBN).
  topic: keywords
creator: Damián Darley Rodríguez Yépez
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-11-04
publication date: 2025-11-04
starting page: 189
ending page: 215
doi: 10.22490/25392786.10744

Strategic Management and Conflict Resolution in Venezuelan Public Administration
type: item
description: Introduction: This article examines strategic management as an innovative approach to resolving institutional conflicts within Venezuelan public administration. From an academic perspective, strategic management is presented as a systematic process of formulating, executing, and evaluating actions that guide organizations toward achieving their objectives while enhancing administrative efficiency and organizational cohesion. Methodology: The research followed a qualitative approach with a descriptive–observational design. A documentary analysis of specialized sources was conducted, complemented by theoretical comparison and observational insights to identify advanced managerial practices applicable to the Venezuelan public sector. Results: Findings show that the implementation of strategic management, reinforced by mechanisms such as mediation, negotiation, and dialogue, significantly contributes to preventing and resolving interpersonal and labour conflicts, thereby strengthening institutional governance and results-oriented public management.
subject: Artículo de Investigación
  topic: section
subject: strategic management
  topic: keywords
subject: conflict resolution
  topic: keywords
subject: interpersonal conflict
  topic: keywords
subject: labour conflict
  topic: keywords
creator: Luvis Lorena Rengifo Alvarado
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 141
ending page: 164
doi: 10.22490/25392786.10742

Ecotourism Routes in the Colombian Amazon: Toward a Management Strategy for Sustainability and Territorial Peace
type: item
description: Introduction: Nature-based tourism has emerged as a key driver of development in regions of high environmental richness, particularly in Amazonian areas undergoing post-conflict transformation. In the department of Caquetá, the peace process has strengthened the confidence of tourists and investors, fostering ecotourism initiatives focused on the sustainable use of natural, cultural, and heritage resources. Methodology: This descriptive research, with a qualitative approach, used field diaries and documentary analysis to identify, classify, and characterize the main ecotourism routes in the municipality of El Doncello, Caquetá. Results: Sustainable ecotourism routes were identified according to their natural, cultural, heritage, and agro-industrial attractions, revealing the territory’s potential for economic diversification and environmental conservation. These routes act as strategic spaces for strengthening local identity, promoting the green economy, and contributing to peacebuilding. Conclusions: Ecotourism in the Colombian Amazon emerges as a connecting axis between sustainability, culture, and reconciliation, where territorial management and community strategies integrate environmental preservation with social well-being and sustainable development.
subject: Artículo de Investigación
  topic: section
subject: sustainable development
  topic: keywords
subject: ecotourism
  topic: keywords
subject: green tourism
  topic: keywords
subject: peace
  topic: keywords
subject: environmental conservation
  topic: keywords
creator: Parcival Peña Torres
creator: Claritza Marles Betancourt
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 115
ending page: 139
doi: 10.22490/25392786.10740

Destructive Leadership in Digital Transformation: Ethical Strategies to Prioritize Integrity over Visibility and Results
type: item
description: Introduction: This analytical-critical research examines the role of destructive leadership in digital transformation processes, particularly within hybrid environments. Beyond idealized approaches to leadership, it explores how authoritarian, laissez-faire, narcissistic, and toxic styles undermine organizational health, weaken institutional legitimacy, and threaten the sustainability of change. Methodology: The study is grounded in a theoretical-documentary analysis of an interpretative and reflective nature, supported by recent literature and guided by a constructivist and ethical approach characteristic of the human sciences. Results: The research demonstrates that these styles are not mere individual deviations but structural configurations that erode labor relations, foster cultures of fear, and constrain innovation under efficiency discourses. Consequently, their persistence in hybrid environments endangers the viability of digital transformation, calling for their identification and dismantling through management strategies that ensure authentic and sustainable change processes.
subject: Artículo de Investigación
  topic: section
subject: authoritarian leadership
  topic: keywords
subject: laissez-faire leadership
  topic: keywords
subject: narcissistic leadership
  topic: keywords
subject: toxic leadership
  topic: keywords
subject: destructive leadership
  topic: keywords
subject: digital transformation
  topic: keywords
subject: management strategies
  topic: keywords
subject: emotional health
  topic: keywords
creator: Carlos Santiago-Torner
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 85
ending page: 114
doi: 10.22490/25392786.10739

Strategic Cost Management in Smart Microgrids: A Sustainability-Driven Approach Using Genetic Algorithms
type: item
description: Introduction: Microgrids, conceived as autonomous power distribution systems, require an advanced controller capable of autonomously determining optimal generation sources to achieve energy self-sufficiency. Methodology: This study delves into the comprehensive optimization of a microgrid through the application of genetic algorithms, simultaneously considering economic and environmental variables within a framework of sustainable management. Two reproduction methods—mutation and crossover—were analyzed for their impact on system performance. Mutation introduces random variations that emulate the introduction of innovations, while crossover combines genetic material from successful configurations to generate potentially superior solutions. Results: Two survival methods—random selection and elitism—were evaluated, revealing that random selection enhances diversity and unpredictability, whereas elitism preserves the most efficient solutions. The results show that random mutations increase the amount of excess energy produced, while combining mutation with elitism improves system efficiency. Likewise, crossover combined with elitism yields the best performance by reproducing only with the most elite chromosome of each generation. These findings provide evidence of the applicability of genetic algorithms in strategic cost management and sustainable optimization of smart microgrids.
subject: Artículo de Investigación
  topic: section
subject: sustainable management
  topic: keywords
subject: microgrids
  topic: keywords
subject: cost optimization
  topic: keywords
subject: genetic algorithms
  topic: keywords
subject: management strategies
  topic: keywords
subject: energy transition
  topic: keywords
creator: Joseph Sosapanta Salas
creator: Ángela Melo Hidalgo
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 63
ending page: 83
doi: 10.22490/25392786.10737

Dynamic Capabilities and Management in Commercial Businesses in San Vicente, Ecuador
type: item
description: Introduction: This study analyzes dynamic capabilities as competitiveness strategies for organizational development in commercial businesses in San Vicente, Ecuador. These capabilities, understood as intangible management resources, enable organizations to adapt proactively or reactively to environmental changes, achieving sustainable competitive advantages and strengthening organizational development. Methodology: The research adopted a mixed approach with an exploratory, descriptive, and field design, complemented by empirical and analytical methods. The study population consisted of 44 commercial establishments, representing 48.8% of the total economic activity in the canton. The reliability of the instrument was tested using Cronbach’s Alpha coefficient, obtaining a value of 0.903, confirming internal consistency. Results: The findings reveal that innovation, adaptability, and organizational structure capabilities require improvement due to the lack of a well-defined hierarchy that limits responsiveness to competitive challenges. The implementation of the MIR matrix is proposed as a strategic management tool to improve dynamic capability indicators, enhance organizational management, and strengthen business competitiveness. The study concludes that dynamic capabilities are a key factor for organizational development and business sustainability in local contexts.
subject: Artículo de Investigación
  topic: section
subject: dynamic capabilities
  topic: keywords
subject: management
  topic: keywords
subject: competitiveness
  topic: keywords
subject: organizational development
  topic: keywords
subject: commercial businesses
  topic: keywords
creator: Benigno Javier Alcívar Martínez
creator: Frank Ángel Lemoine Quintero
creator: Elian Patricio Medranda Canchingre
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 41
ending page: 62
doi: 10.22490/25392786.10735

Strategic Management of Corporate Social Responsibility in International Franchise Networks
type: item
description: Introduction: This study explores the strategic dynamics of Corporate Social Responsibility (CSR) within international franchise networks, focusing on how governance configurations influence CSR implementation and value creation. Methodology: Using an integrative analytical framework supported by multi-source data and comparative analysis, the research identifies behavioral patterns and organizational factors shaping CSR strategies in different franchise governance modes, including direct, master, multi-unit, and area development structures. Results: The analysis shows that centralized governance models demonstrate greater strategic alignment and coherence in CSR practices, whereas decentralized configurations reflect higher variability due to franchisee discretion and local adaptation. Moreover, CSR initiatives have transitioned from a purely economic orientation toward a multidimensional approach that integrates environmental and social commitments. Conclusions: The findings contribute to the theoretical and managerial understanding of CSR as a strategic component of organizational management, offering practical guidance for aligning social responsibility with corporate competitiveness and sustainable growth in international franchise systems.
subject: Artículo de Investigación
  topic: section
subject: Corporate Social Responsibility (CSR)
  topic: keywords
subject: International Franchise Governance
  topic: keywords
subject: Strategic Management
  topic: keywords
subject: Organizational Strategy
  topic: keywords
subject: Sustainability
  topic: keywords
subject: International Business
  topic: keywords
creator: Josef Windsperger
creator: Ximena Amado
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-08-04
publication date: 2025-08-04
starting page: 7
ending page: 39
doi: 10.22490/25392786.10734

Strategic Management of Creative Thinking for Learning Communities through Ancestral Weaving Practices
type: item
description: Introduction. This article presents the findings from the third phase of the Historias Tejidas project, which explores how communities are configured around the ancestral practice of weaving through collective creation workshops conducted in various Colombian social contexts. The initiative aims to strengthen strategic approaches to knowledge management and collaborative learning, integrating divergent thinking, cultural practices, and educational dynamics. Methodology. The study was conducted with the academic community of Universidad Santo Tomás, using the Research-Creation methodology and workshop-based pedagogy. A creative stimulation strategy was developed, structured in five stages: Encounter, Framing, Unframing, Reframing, and Closure. Data collection involved qualitative techniques such as participant observation, focus groups, creative workshops, and audiovisual narratives. Results. The implementation of workshops in diverse environments validated the effectiveness of the proposed strategy, highlighting its value as a creative management tool for educational and community-building processes. Participants reported improvements in reflective and creative capacities, cognitive flexibility, and the ability to generate context-based solutions. Furthermore, the experience fostered a collaborative environment for the administration of creative processes, bridging individual creativity, organizational culture, and collective action.
subject: Artículo de Investigación
  topic: section
subject: strategy
  topic: keywords
subject: creative
  topic: keywords
subject: knowledge management
  topic: keywords
subject: collaborative administration
  topic: keywords
subject: weaving
  topic: keywords
subject: thinking
  topic: keywords
creator: Diana Carolina Godoy Acosta
creator: Leonardo Mauricio Rivera Bernal
creator: Cesar Jerome Valbuena
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.10010

Strategic Information Management for Process Improvement in the Footwear Industry
type: item
description: Introduction: This article presents an information management model aimed at improving competitiveness in Colombia's footwear sector by supporting strategic decision-making. Methodology: A qualitative, hypothetico-deductive approach was applied, involving literature review, stakeholder workshops, global monitoring across 100 institutions, and validation through a panel with ACICAM business representatives. Results: The resulting model is organized into five key dimensions: labor market, production processes, market research, infrastructure and logistics, and organizational culture. The model is adaptable to other productive sectors to foster decision-making and innovation.
subject: Artículo de Investigación
  topic: section
subject: foodwear
  topic: keywords
subject: competitiveness
  topic: keywords
subject: information
  topic: keywords
subject: management
  topic: keywords
creator: José Dany Acacio Navarro
creator: Daniela Rangel Fernández
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.10009

Process Mapping as a Strategic Management Instrument for Value Generation in the Electronics Industry
type: item
description: Introduction: This article analyzes process management aimed at value creation in the electronics industry in the province of Pinar del Río, Cuba. It presents the key theoretical concepts supporting the proposed methodology. Methodology: A documentary analysis was conducted to assess current regulations at the Electronic Components Company, particularly concerning processes related to toner cartridge production. Interviews were also conducted with all employees to validate findings using theoretical-logical methods. Results: The application of empirical methods confirmed the relevance of mapping processes related to toner production, leading to the development of a product-focused process map.
subject: Artículo de Investigación
  topic: section
subject: processes
  topic: keywords
subject: mapping
  topic: keywords
subject: Management
  topic: keywords
subject: industry
  topic: keywords
creator: Dairon Rojas Hernández
creator: Leo Alejandro Acosta Rodríguez
creator: Arístides Pelegrín Mesa
creator: Héctor Santana Duarte
creator: César Vega Zárate
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.9078

Corporate Management of Social Protection Formalization to Safeguard the Right to Work
type: item
description: Introduction. The Formality of Social Protections (TFSP) is a fundamental pillar for establishing a stable trajectory of social and economic progress, as its strengthening facilitates access to employment under favorable conditions for citizens. At its core, TFSP is influenced by business dynamics that transform the labor market and is directly linked to the share of labor in national production. Methodology. This article adopts an analytical and explanatory approach to examine the relationship between business dynamics, TFSP, and the Territorial Participation Rate (TPR), using empirical data and comparative analysis across economic sectors. Results. The findings indicate that, despite the importance of business dynamics, they do not have a significant impact on TFSP. In contrast, empirical evidence shows that TPR is closely related to TFSP, particularly highlighting the strategic role of the service sector within the broader economy.
subject: Artículo de Investigación
  topic: section
subject: Labor Formality
  topic: keywords
subject: corporate management
  topic: keywords
subject: work
  topic: keywords
subject: Employment
  topic: keywords
creator: Andrés Fernando Ibarra Ceron
creator: Ricardo Antonio Sánchez Cárcamo
creator: Johnker Augusto Santamaría Ramos
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.8951

Service Quality and Customer Satisfaction as Strategic Drivers in Starbucks Coffee Shops
type: item
description: Introduction: The main objective of this study was to evaluate the quality of service and customer satisfaction at Starbucks retail outlets in La Paz, Baja California Sur, Mexico, and to examine the relationship between these two variables. Methodology: A mixed-method approach was used, involving statistical analysis supported by expert opinion. A total of 246 surveys were conducted, yielding a global mean of 4.08 for service quality and 4.16 for customer satisfaction, with a correlation coefficient of 0.79. No statistically significant differences were observed between the means of the study variables, as the p values exceeded the significance threshold. Results: The study concludes that assessing both service quality and customer satisfaction provides a strategic framework, supported by the importance–performance model, which can facilitate organizational improvement.
subject: Artículo de Investigación
  topic: section
subject: Quality
  topic: keywords
subject: Customers
  topic: keywords
subject: Satisfaction
  topic: keywords
subject: Coffee Shops
  topic: keywords
subject: strategy
  topic: keywords
creator: Mauro Alejandro Monroy Ceseña
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.8734

Managing the use of the “city brand” to contribute to sustainable development
type: item
description: Introduction: This research aims to make known what the city brand consists of, the benefits it brings as a marketing strategy, and the way in which it can contribute to sustainable development in cities or territories that implement it. Methodology: It is a qualitative, non-experimental, crosssectional study with a descriptive scope. In this context, it seeks to describe some reference cases in which the “city brand” has been used as a tool to boost the economic potential of a territory, and thus contribute to its sustainable development. Results: Multiple reference cases were found that have made use of the city brand as a dynamic element of economic potential in search of sustainable development, both in North and South America as well as in Europe.
subject: Artículo de Investigación
  topic: section
subject: brand
  topic: keywords
subject: territory
  topic: keywords
subject: management
  topic: keywords
subject: sustainable development
  topic: keywords
creator: Jhon Anderson Franco Ávila
creator: Eugenio Paredes Castellanos
creator: Esperanza Díaz Casallas
creator: Angie Natalia Rodríguez Martínez
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 117
ending page: 141
doi: 10.22490/25392786.8607

Management strategies to improve the work environment
type: item
description: Introduction: The purpose of this research article is to propose an improvement plan for the work environment at the Horizonte Foundation. This was carried out using the variables that affect the Organizational Climate and the perception of the Program Collaborators and some members of the Board of Directors who also have functions as directors. Methodology: A research work with a mixed approach was carried out, the type of study was descriptive and the IMCOC instrument was used. The results showed that the Foundation presents a global organizational climate with a score of 191.17 with a positive perception, which indicates that among the collaborators there is a good level of help, excellent relationships of companionship, reward for doing a job well done, among others. Results: it is concluded that some variables need to be improved, such as: lack of recognition, lack of organization of fun activities and tendency to resign due to working conditions.
subject: Artículo de Investigación
  topic: section
subject: environment
  topic: keywords
subject: management strategies
  topic: keywords
subject: perception
  topic: keywords
subject: collaborators
  topic: keywords
subject: improvement plan
  topic: keywords
subject: motivation
  topic: keywords
creator: Enna Alexandra Valderrama Cardonas
creator: Dora Lilia Garrido Hurtado
creator: Nancy Olaya Delgado
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 97
ending page: 115
doi: 10.22490/25392786.8605

Strategies to manage adverse impacts on freight transport services affected by mobility restrictions
type: item
description: Introduction: Due to SARS-CoV-2, in Colombia, Bogotá, there were closures of the productive system. These restrictions were for cargo vehicles and the change of exemption from the mobility of light vehicles such as single-cab pick-ups. Therefore, adverse impacts were presented such as a decrease of more than 80% in the monthly income earned by the provision of the freight transport service. Methodology: The field of application of this research is related to a sample of people who work in the provision of freight transport services both formally and informally in Locality No. 2 of Chapinero. It is based on a diagnosis of the current problem, the verification of the documentation and stipulated decrees, as well as the simulation of routes from the point of origin (Galerías neighborhood) to different locations in the city through FlexSim software, which will allow the management of the processes. Results: This preliminary simulation allows us to understand the possible behavior of urban transport logistics services, and to obtain preliminary data that are close to reality and allow us to establish what other variables to consider.
subject: Artículo de Investigación
  topic: section
subject: transport management
  topic: keywords
subject: simulation
  topic: keywords
subject: road restrictions
  topic: keywords
subject: business transformation
  topic: keywords
subject: process optimization
  topic: keywords
creator: Lorena Andrea Bearzotti
creator: Rafael Emilio Casadiego Sarmiento
creator: Giovanna del Pilar Garzón Cortés
creator: Alexander Reyes Moreno
creator: Francisco Javier Rodríguez Rodríguez
creator: José Pedro Zamudio Alarcón
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 75
ending page: 95
doi: 10.22490/25392786.8603

Organizational culture strategies in micro-enterprises
type: item
description: Introduction: The objective of this research is to determine the level of Organizational Culture (OC) of micro and small businesses in the municipality of Ahuacatlán, Nayarit, Mexico. Methodology: The methodology used was quantitative with a descriptive and quasi-experimental design. The subjects of the study were men and women entrepreneurs and personnel working in these companies. The sample was 78 out of a total of 400 records that the Directorate of Economy and Social Development of said municipality has. The instrument applied was the Spanish adaptation of the instrument on organizational culture by Denison (2010). Results: The results showed that the Organizational Culture of micro and small businesses in Ahuacatlán, Nayarit is 50% complete, that is, they are halfway to achieving an efficient OC, in such a way that it can guarantee the proper functioning and success of the operations carried out by the work team. Likewise, a third of the entities show a great apathy regarding the activities that a strong CO implies, and the latter may be where the work is focused to make known the benefits of having a strong organizational culture. The dimensions with the greatest strengths were adaptability and mission, where the entities express strength in the ability to adapt to changes and market needs, as well as clarity in the company’s objectives and goals.
subject: Artículo de Investigación
  topic: section
subject: behavior
  topic: keywords
subject: strategy
  topic: keywords
subject: work culture
  topic: keywords
subject: organizational culture
  topic: keywords
subject: cultural participation
  topic: keywords
subject: participación cultural
  topic: keywords
creator: Víctor Manuel Varela Rodríguez
creator: Nancy Katia Solís Castañeda
creator: Juan Carlos Michel Rendón
creator: Miguel Alberto Calvillo Reynoso
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 49
ending page: 74
doi: 10.22490/25392786.8601

Energy-Oriented Management of Carbonaceous Residues for Thermal Co-Firing Applications
type: item
description: Introduction. The Compañía Eléctrica de Sochagota S.A. E.S.P. (CES), which operates and maintains the coal-fired thermal power plant Termopaipa IV, in partnership with the metallurgical coal production and marketing company Grupo COQUECOL and under the research leadership of the Universidad Pedagógica y Tecnológica de Colombia (UPTC), has committed to aligning with the Sustainable Development Goals, particularly Goal 7: Affordable and Clean Energy. This initiative aims to reduce thermal coal consumption by leveraging available resources and recovering heat from carbonaceous residues, in order to mitigate environmental impacts, slow coal exploitation, and generate economic value from these by-products. Methodology. Characterization analyses were conducted on Carbonaceous Residues from Coking Furnaces (RCHC), and mixtures with high-calorific-value thermal coals (APC) were tested in proportions of up to 15% to evaluate their feasibility as an alternative fuel source. Results. The findings confirm the technical feasibility of using RCHC as a complementary fuel in co-firing processes within the Termopaipa IV boiler, promoting both energy efficiency and environmental sustainability.
subject: Artículo de Investigación
  topic: section
subject: Waste heat recovery
  topic: keywords
subject: thermal energy
  topic: keywords
subject: coal
  topic: keywords
subject: combustion
  topic: keywords
subject: resource utilization
  topic: keywords
creator: Juan Pablo Poveda
creator: Marco Antonio Ardila Barragán
creator: Andrea Sandoval Santos
creator: Oscar Andrés Villalba Varón
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.8440

Production Management and Feasibility Analysis for a Denim Manufacturing Facility in a Developing Urban Context
type: item
description: Introduction. This research aims to evaluate the technical and organizational feasibility of establishing a jeans manufacturing plant in Riohacha, Colombia. The study responds to the opportunity to meet local market demand through efficient production systems and appropriate management structures. Methodology. A mixed-methods approach was employed, including the collection of both primary and secondary data, and a literature review focused on the textile industry and production management. The theoretical framework was based on supply chain and quality management concepts, providing a comprehensive foundation for the analysis. Results. Findings indicate significant demand for jeans in the local market, with a high percentage of potential consumers. The technical analysis determined a daily production capacity of 104 pairs of jeans, currently constrained by the sewing process, although expansion is feasible. The proposed organizational structure promotes efficient management of human and technical resources, emphasizing process optimization and product quality. The study concludes that the project is technically and organizationally viable, and recommends improvements to the sewing process and diversification of the product line.
subject: Artículo de Investigación
  topic: section
subject: organizational management
  topic: keywords
subject: Technical feasibility
  topic: keywords
subject: textile production
  topic: keywords
subject: jeans factory
  topic: keywords
creator: David Uribe Suarez
creator: Osvaldo Rojas Velázquez
creator: Jader Iglesias Martínez
rights: Copyright (c) 2025 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2025-06-21
publication date: 2025-06-21
doi: 10.22490/25392786.8319

Strategic use of soft skills for entrepreneurs based on complex epistemology
type: item
description: Introduction: Complex thinking becomes an epistemological platform that can contribute to the transformation of existing problems in the entrepreneurial field, bring together different positions, and generate a complex (complementary-antagonistic-concurrent) relationship of distant instances, but jointly necessary for existence. Methodology: This research is developed in order to present the main results of an analysis of the topic of soft skills to be oriented among entrepreneurs. Results: the results of a perception analysis on which soft skills are most recognized by entrepreneurs, and finally the presentation of a proposal for pedagogical application to guide the topic within university entrepreneurs at the University of Cundinamarca.
subject: Artículo de Investigación
  topic: section
subject: cooperative production
  topic: keywords
subject: business administration
  topic: keywords
subject: management
  topic: keywords
creator: Luz Deicy Florez Espinal
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 163
ending page: 179
doi: 10.22490/25392786.8289

Appreciative business leadership as a strategy for trainingin administration and economics
type: item
description: Introduction: This article investigates the dimensions of appreciative business leadership from the perspective of students (Cooperrider, 2020), (Subirana and Cooperrider, 2013), (Varona, 2022). From this perspective, appreciative leadership is assumed as a catalyst for change and flourishing leadership is analyzed (Vásquez, 2020). The dimensions of analysis allow us to analyze the key categories that allow developing appreciative leadership in companies and entrepreneurships. Methodology: The dimensions of business leadership are analyzed from the perspective that MBA students have on appreciative leadership. This population is chosen because they are being trained at the postgraduate level to intervene in business change processes. Methodologically, a questionnaire was used for the students based on the Likert scale, which was processed in the SPSS (Statistical Package for Social Sciences) data analysis program; as well as a qualitative section with two open questions, processing categories with open coding. Results: Empirical evidence demonstrated the usefulness of appreciative leadership dimensions to describe and analyze the aspects and categories that define companies according to the students’ vision.
subject: Artículo de Investigación
  topic: section
subject: appreciative leadership
  topic: keywords
subject: leadership dimensions
  topic: keywords
subject: strategy
  topic: keywords
subject: change
  topic: keywords
subject: companies
  topic: keywords
creator: Andrés Aular López
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 7
ending page: 23
doi: 10.22490/25392786.8220

Data mining for developing effective organizational strategy in universities
type: item
description: Introduction: A research was conducted with the purpose of identifying the fundamental elements, the parties involved and the goals of higher education reflected in the Mission Statements (MS) of Paraguayan universities, to establish whether they fit the model developed from previous research. Methodology: Data were collected with content analysis directly from the websites of the 44 selected universities and were analyzed with data mining. Theories and signaling were used to support the presence of stakeholders and the purposes of higher education in the country in the MS. Results: As a result, it was found that the elements, namely, students as stakeholders and the purposes of higher education, are present in a low percentage in the MS. These findings suggest that there are significant opportunities to improve the elaboration of the MS of Paraguayan universities so that they can develop an effective organizational strategy.
subject: Artículo de Investigación
  topic: section
subject: University
  topic: keywords
subject: Organizational strategy
  topic: keywords
subject: Mission statement
  topic: keywords
subject: Stakeholders
  topic: keywords
subject: Content analysis
  topic: keywords
subject: Data mining
  topic: keywords
creator: Walter Daniel Ovelar Fernández
creator: RICARDO IGNACIO RIVEROS QUINTANA
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 25
ending page: 48
doi: 10.22490/25392786.8186

Management of public and social innovation laboratories for social problems
type: item
description: Introduction: Laboratories have become collaborative settings to manage solutions to social problems. They are spaces of synergy between different disciplines and stakeholders under experimentation methodologies. Methodology: this research conceptualizes Public and Social Innovation Laboratories as centers for ideation and creation of solutions to problems. The methodology used in this review was Tranfield's (Tranfield et al., 2003). NVIVO information coding software was used and analytical matrices were generated to synthesize the findings. Results: The results show that both public and social laboratories frame their processes in collaborative work and in the incorporation of methodologies related to experimentation. The limitations of this review consist of an asymmetry in information, Policy labs have been investigated more than other public sector laboratories.
subject: Artículo de Investigación
  topic: section
subject: Public Innovation Laboratories, Social Innovation Laboratories, management, Gov Labs, Policy Labs, PSI Labs
  topic: keywords
creator: Natalia Carolina Corrales Benavides
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-02-14
publication date: 2024-02-14
starting page: 73
ending page: 101
doi: 10.22490/25392786.8155

Strategic management of chocolate exports in the Chinese market
type: item
description: Introduction: The Colombian chocolate industry has identified the Chinese market as a potential platform to increase its competitiveness and growth. This research addresses the period between 2018 and 2022, with the aim of analyzing how various factors have facilitated the expansion of Colombian chocolate exports to China. The main purpose of this research is to provide a comprehensive understanding of the opportunities that Colombian chocolate offers in the Chinese market. Methodology: From a qualitative approach, this work uses an exhaustive analysis to evaluate the strategic opportunities that could improve the presence of Colombian chocolate in China during the mentioned period. Results: The results underline the growing importance of Colombian chocolate exports to China, which have redefined trade relations between both countries. An increase in trade relations and an adaptive approach to a global market are evident. The adoption of differentiated strategies and the formation of strategic alliances are essential to guarantee effective cultural and legal adaptation.
subject: Artículo de Investigación
  topic: section
subject: manage
  topic: keywords
subject: international trade
  topic: keywords
subject: consumer
  topic: keywords
subject: market
  topic: keywords
subject: China
  topic: keywords
subject: Colombia
  topic: keywords
creator: Darling Nathali Gómez Ospina
creator: Lina Rosenda Bonilla Rueda
creator: Yulieth Marcela Córdoba Buriticá
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-08-10
publication date: 2024-08-10
starting page: 143
ending page: 161
doi: 10.22490/25392786.8038

Artificial intelligence as a strategy to manage financial audit processes
type: item
description: Introduction: financial auditing has undergone significant transformations thanks to the adoption of new technologies, among which artificial intelligence stands out. Objective: This article investigates how artificial intelligence helps the management of the processes carried out during the preparation of a financial audit. Methodology: This is a descriptive study supported by information found in books and scientific articles on financial auditing and new technologies. Results: The results show that artificial intelligence has had a special impact on the analysis of large volumes of data, being able to be processed and analyzed in a short period of time. Artificial intelligence is also being used in auditing to assess risks, to automate manual, tedious and repetitive review tasks; and to detect fraud. Conclusions: It is concluded that artificial intelligence is performing audit tasks that previously required human intervention, and that today it makes the process less complex, more efficient and precise; with saving of money, effort and time. Even so, artificial intelligence cannot completely replace the human being or his professional skepticism.
subject: Artículo de Investigación
  topic: section
subject: Artificial intelligence
  topic: keywords
subject: risk assessment
  topic: keywords
subject: fraud detection
  topic: keywords
subject: financial audit
  topic: keywords
subject: management strategies
  topic: keywords
creator: Betty Auxiliadora De La Hoz Suárez
creator: Ismael felipe Luna Moran
creator: Arleth Esther Manjarres Tete
creator: Aminta Isabel De La Hoz Suárez
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-02-14
publication date: 2024-02-14
starting page: 57
ending page: 72
doi: 10.22490/25392786.7818

Management strategies for agricultural associations with a focus on biotrade
type: item
description: Introduction: This research analyzes the development strategies for agricultural associations with a focus on biotrade in Caquetá. Methodology: The research is descriptive with a quantitative and cross-sectional approach through the study of the importance and governance matrix applied to a sample of eight productive associations in the agricultural sector with a focus on biotrade in the department of Caquetá. Results: the results show the strategic alternatives towards which the actions of agricultural associations should be focused, such as the inclusion of improvements in the administration and promotion of organic products, the development of a national and international marketing network and expansion of non-organic products. timber, the diversification of sustainable and differentiated Amazonian products, the improvement of quality and efficiency in marketing, cost reduction and acquisition of strategic suppliers
subject: Artículo de Investigación
  topic: section
subject: strategies
  topic: keywords
subject: business associations
  topic: keywords
subject: biotrade
  topic: keywords
subject: agricultural associations
  topic: keywords
creator: Parcival Peña Torres
creator: Claritza Marlés Betancourt
creator: Camilo Esteban Capera
creator: Daniel Alexander larte
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-02-14
publication date: 2024-02-14
starting page: 19
ending page: 40
doi: 10.22490/25392786.7813

Management of the maximum level of debt in female heads of family whoare victims of forced disappearance in Caquetá
type: item
description: Introduction: this article is part of a research that addresses the management of formal and informal debt and the impact on the mental health of a group of women victims of the armed conflict who belong to the FAVIDESC association in the city of Florencia, Caquetá. In this sense, mental health involves your levels of stress, anxiety and depression as a result of financial decision-making. Methodology: The research is therefore characterized by being descriptive - transversal and mixed approach (quantitative and qualitative) that takes as the target population 27 women victims of forced disappearance to whom instruments such as the four-dimensional structural questionnaire for depression CET- will be applied. DE and the Depression, Anxiety and Stress Scale (DASS-21); sample product of the application of a non-probabilistic sampling of the judgment type whose inclusion criterion is being mothers as heads of the family as the only inclusion criterion of the study. Results: it was obtained that there is a certain tendency to suffer from depression in the group of 20 people who present economic difficulty.
subject: Artículo de Investigación
  topic: section
subject: Management
  topic: keywords
subject: Anxiety
  topic: keywords
subject: Depression
  topic: keywords
subject: Indebtedness
  topic: keywords
subject: Stress
  topic: keywords
subject: Personal Finance
  topic: keywords
subject: Mental Health
  topic: keywords
creator: Sirley Jovana Roa Jara
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-02-14
publication date: 2024-02-14
starting page: 103
ending page: 116
doi: 10.22490/25392786.7811

The Integrated Planning and Management Model (MIPG) as a strategy to manage publicadministration
type: item
description: Introduction: This article focuses on analyzing the implementation of the Integrated Planning and Management Model (MIPG) in the municipal mayor’s office of Neiva, a continuous improvement tool, developed by the Administrative Department of the Public Service for the control and management of processes in public entities. The MIPG is used to evaluate organizational behavior and improve internal processes in the public sector. Objectives: The project seeks to understand how the implementation of the MIPG has contributed to the continuous improvement of internal processes and, ultimately, customer service in the public sector. Methodology: optimization and responses to user requests will be analyzed, especially Requests, Complaints and Claims (PQRS). Results: it is evident that the effective use of the MIPG facilitates internal control and compliance with the PQRS in the mayor’s office of Neiva, improves decision-making and user perception, and encourages cooperation between public officials and users for better administration. more efficient.
subject: Artículo de Investigación
  topic: section
subject: Productos conjuntos, Servicio público local, Bien público de prestación privada, Servicios públicos, Bienes públicos puros,
  topic: keywords
creator: Julian Felipe Bello Lopez
creator: Fredy William Andrade Pérez
creator: Andrea Marcela Bonelo Chavarro
rights: Copyright (c) 2024 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2024-02-12
publication date: 2024-02-12
starting page: 117
ending page: 136
doi: 10.22490/25392786.7796

Cognitive Diversity on The Senior Management Team and Its Impact on The Ambidextrous Organizations
type: item
description: Introduction: At present, organizations manage from cognitive diversity and the application of organizational ambidexterity (exploration and exploitation). This approximation is an innovative movement in organizations, where Multiculturalism and the same market needs tend to increasingly higher demands that organizations must satisfy. Methodology: For the specific case of the country and more deeply in the footwear sector through a multiple case investigation, the needs of the sector are identified, as well as the opportunities and the progress that it has had, recognizing the most important senior managers and the companies that generate the most innovation and culture in the sector. Results: The importance of adapting to the demands of the market for the three companies under study represents a very important challenge, because this is simply what their useful life lies in. If there is no adaptation to the current needs of the market, the stability of the companies is in danger. the organizations.
subject: Artículo de Investigación
  topic: section
subject: Exploitation
  topic: keywords
subject: Exploration
  topic: keywords
subject: Cognitive Diversity
  topic: keywords
subject: Senior Management Teams
  topic: keywords
creator: Ricardo Mora Pabón
creator: José Ever Castellanos N
creator: Cristhian David Torres Gómez
rights: Copyright (c) 2023 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2023-07-19
publication date: 2023-07-19
starting page: 165
ending page: 183
doi: 10.22490/25392786.7234

Prospective management plan for logistics platforms for Tolima 2028
type: item
description: Introduction: An update and prospective study on logistics aspects for the department of Tolima is addressed, with the contribution of different interest groups to rethink, design and project the logistics map and its components in infrastructure, technology, integration with associations and interconnect the region with others that have competitive advantages. Methodology: Taking advantage of national policies to improve road issues, technologies, intermodal transport, logistics platforms and access to populated places and production centers. Tolima can position itself as a strategic logistics platform in the center of the country. It has potential and wide geographical advantages compared to other regions. Results: the state and recent evolution of the logistics infrastructure is not optimal, so Tolima must rethink and enhance its capabilities to position itself at a competitive level so as not to continue to lag behind, affecting the department's productivity and economic growth.
subject: Artículo de Investigación
  topic: section
subject: logistics platforms
  topic: keywords
subject: freight transportation
  topic: keywords
subject: competitiveness
  topic: keywords
subject: logistics infrastructure
  topic: keywords
creator: Luis Hernando Agredo Roa
creator: Gustavo Ferro Núñez
rights: Copyright (c) 2023 Revista Estrategia Organizacional https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2023-07-19
publication date: 2023-07-19
starting page: 137
ending page: 164
doi: 10.22490/25392786.7233